Mashable: how to follow #nyfw online

With New York Fashion Week less than 24-hours away, be sure to head over to Mashable for this guide on how to keep up with all the action online.

Uniqlo demos ‘Innovation Project’ product functionality with interactive user site

Uniqlo has launched another great interactive experience, this time enabling users to explore the retailer’s new line of functional apparel via video and motion graphics.

Developed by Tha Ltd Japan, the “Innovation Project”, as it’s called, is an example of online product demonstration at its best.

On entering the sub-site, users are first provided with an explanation of the collection concept – “clothing with revolutionary functions and universal designs” – as well as an in-depth write-up on all of the functional properties alongside their corresponding symbol .

Each piece in the collection is then illustrated with a model on a virtual catwalk. As she or he walks, symbols, icons and explanations appear alongside to indicate the fabric and properties of the garment.

Users are able to click through each look one at a time, or see the group together in an indexed overview. Beyond the moving catwalk, models are shown in a series of rolling animated images revealing other features of the product including fit and design details.

The line hit stores on October 14.

More pics below:

Twitter’s guide to #LFW

With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first off, here is a how-to guide for following all the action on Twitter, created by the site’s all-new UK office in partnership with the British Fashion Council:

…………………………………………………………………………………………………………………..

Twitter is a great place to follow your interests. And if you’re interested in fashion now is the perfect time to check it out. With London Fashion Week coming up, UK designers and fashion industry influencers are taking to Twitter to talk about trends, share images, and bring you behind the scenes at the hottest catwalk shows. If you want to be a part of London Fashion Week but can’t be there in person – experience it live on Twitter.

Who to Follow

• For up-to-the-minute news and live Tweets from catwalk shows, presentations and events, follow the official account of London Fashion Week @LondonFashionWk
  

• With one click, follow the complete list of designers showing at #LFW, put together by the British Fashion Council team: http://twitter.com/#!/list/LondonFashionWk/designers-brands

• The hottest names in British fashion are on Twitter, here are a few to get you started:
• Alice Temperley @who_is_alice
• Burberry @burberry
• Erdem @ErdemRTW
• Henry Holland @henryholland
• Jasper Conran @jasperconran
• Louise Gray @LOUISEGRAYLONDO
• Mary Katrantzou @marykatrantzou
• Paul Smith @PaulSmithDesign
• Vivienne Westwood @followWestwood

• Never be late to a trend or miss an “it” bag again by following industry insiders like:
• Alexa Chung @alexa_chung
• Daisy Lowe @daisylowe
• Editors from top UK fashion mags: @hilaryalexander, @LorraineELLE, @LucyBAZAAR, @fashedatlarge and @vogue_london, to name a few
• Laura Bailey, model and ambassador for BFC @laurabailey77
• LFW Daily, the official newspaper of LFW, reporting from fashion’s front line @thelfwdaily
• Lulu Kennedy, founder of Fashion East @_lulukennedy
• Musa Tariq, head of digital marketing at Burberry @musatariq
• Susie Bubble @susiebubble
• Yasmin Sewell, fashion retail consultant @yasminsewell

• For a full list of journalists covering fashion week, click here: http://twitter.com/#!/LondonFashionWk/press

• And when you need a fashion fix after LFW is over, be sure to follow your favorite retailers, like:
• Brown’s @BrownsFashion
• Harrods @HarrodsofLondon
• Harvey Nichols @Harvey_Nichols
• Liberty’s @LibertyLondon
• Matches @MatchesFashion
• Mr Porter @MRPORTERLIVE
• My-Wardrobe.com @mywardrobe
• Net-a-Porter @NETAPORTER
• Selfridge’s @selfridges
• Topshop, @topshop

• For a full list of London retailers and buyers, click here: http://twitter.com/#!/LondonFashionWk/buyers-shops

Fab Photos

Twitter just launched its new Photo Galleries feature, which means you can see all of the pics that someone has posted on one page, in a gorgeous new layout. Try visiting the @burberry account and clicking “View All” where the images are posted. This is great way to see looks from your favorite designers as soon as they’re posted. Another great way to find pics is by searching #LFW and clicking on the images link.

Live from #LFW

• Follow the action live and experience London Fashion Week even if you can’t be there in person
• Search #LFW on Twitter to find all the Tweets and photos tagged with the London Fashion Week hashtag
• Designers, reporters, and industry insiders will be using this hashtag to make it super easy for you to find out, in real time, what’s happen at the show