Digital snippets: Chanel, Hugo Boss, Warby Parker, My Flash Trash, CES

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Gamines and a godson star in Karl Lagerfeld’s new Chanel film [Telegraph Fashion]

• Hugo Boss bolsters runway live-streaming via mobile, Spotify [Luxury Daily]

• Warby Parker’s latest annual-report infographic is a sight for sore eyes [AdWeek]

• My Flash Trash wins second round of investment [Professional Jeweller]

• 12 fashion forward tech accessories from CES [Mashable]

• What can we learn from the top five retail brands on Twitter? [Econsultancy]

• Hearst to host technology event during NYFW [WWD]

• UK retailer woes laid bare as web prompts fashion foray [Bloomberg BusinessWeek]

• Fashion, innovation and lessons from Silicon Valley [Brand+Commercial]

And as bonus, here’s an incredible deck on social, digital and mobile stats from China. It’s bulky, but well worth the read: [We Are Social]

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]

• Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]

• Nike’s interactive ad challenges viewers to find secret content [PSFK]

• Michael Kors opens new store via email, social video invite [Luxury Daily]

• Dove seeks ‘brand love’ with strategic shift to Facebook [Marketing Magazine]

• Target rolls out Shopkick app [BrandChannel]

• E-commerce in China: how the world’s biggest market buys online [Mashable]

• Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

• IFB launches interactive Instagram campaign for summer [FashionablyMarketing.Me]

HUGO fragrances makes use of head-tracking technology with new interactive video

 

Hugo Boss has created an interactive video experience for the launch of its new men’s HUGO Just Different fragrance.

Based on the idea of seeing things through new angles and perspectives, the video – called Kino – uses real-time head-tracking technology to let the user take control.

As you turn your head from left to right, your webcam switches between three different stories that are seamlessly integrated together under the headings of ‘movie’, ‘story’ and ‘theatrical’.

For those without webcam capability, it also works by using your mouse keys.

It was directed by video artist and filmmaker Marco Brambilla.

The TV ad campaign for the fragrance, meanwhile, features musician and actor Jared Leto.

“The idea of the campaign is about turning things on their head. It’s about new perspectives, exploring new territories and eventually going on a journey and finding out something about yourself,” he said.