Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]

• Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]

• Michael Kors lauded for digital desire: report [LuxuryDaily]

• Why Chanel won’t be available online any time soon [Telegraph Fashion]

• Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]

• Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]

• Chopard launches e-commerce in the US [CPP-Luxury]

• Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]

• Business of Fashion reaches 500,000 followers on Twitter [BoF]

• Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]

• Consumers turn to social media for customer service [WWD]

Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]

• Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]

• Westfield pits East against West in social media Olympics campaign [Campaign]

• Nike to run real-time Olympics Twitter ads [The Drum]

• Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]

• Ikea’s 2013 catalogue goes interactive [BrandChannel]

• Why Stylecaster changed its site [Fashion's Collective]

• Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]

• B2B fashion sites on the rise [WWD]

• Spoonflower lets users design and sell own custom fabric [TechCrunch]