Tag Archives: Infographic

Infographic: #Oscars best-dressed according to Twitter sentiment

25 Feb JenniferLawrence_Oscars2013

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say on the looks hitting the red carpet.

Fortunately then, there’s an infographic just landed (as below) from social media monitoring service, Sysomos, that sums up the sentiment of the evening when it came to the fashion.

Over 400,000 tweets were posted during the live arrivals of the Hollywood crowd, with Silver Linings Playbook stars Jennifer Lawrence and Bradley Cooper winning the titles of best dressed female and male for their respective Christian Dior Couture and Tom Ford looks at these 85th Academy Awards.

Lawrence, who went on to win best actress for her role (tripping up the stairs as she did so, which was instantly made a GIF of course), is also highlighted as the viewers’ favourite from the night with over 32,000 tweets. Anne Hathaway, who was wearing Prada, was labelled worst dressed by the tweeting public, despite stealing the number one spot on Vogue.com’s list.

The infographic also highlights US fashion brands deemed particularly “good at social media” (outside of the Oscars) by Sysomos, including Kate Spade, Tory Burch, Rachel Zoe, DKNY and Oscar de la Renta.

When it came to the big designers from tonight’s awards, however, there’s no doubt that winners lay in Dior, as already mentioned, but also worn beautifully by Charlize Theron, as well as Armani Privé who dressed best actress nominees Jessica Chastain and Naomi Watts. Nine-year-old Quvenzhane Wallis also wore Giorgio Armani.

Versace was another noteworthy label worn by Halle Berry as well as Jane Fonda, who presented on stage with Michael Douglas. But it was perhaps Naeem Khan who truly stole the night, not for the stunning AW13 column dress seen on Stacy Keibler, but for that of First Lady Michelle Obama, who was the suprise presenter of the best picture award live from the White House.

060_OscarsRedCarpet_FINAL

Digital snippets: Chanel, Hugo Boss, Warby Parker, My Flash Trash, CES

23 Jan chanel-public-garden-spring-2013-short-film

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Gamines and a godson star in Karl Lagerfeld’s new Chanel film [Telegraph Fashion]
  • Hugo Boss bolsters runway live-streaming via mobile, Spotify [Luxury Daily]
  • Warby Parker’s latest annual-report infographic is a sight for sore eyes [AdWeek]
  • 12 fashion forward tech accessories from CES [Mashable]
  • What can we learn from the top five retail brands on Twitter? [Econsultancy]
  • Hearst to host technology event during NYFW [WWD]

And as bonus, here’s an incredible deck on social, digital and mobile stats from China. It’s bulky, but well worth the read: [We Are Social]

Infographic: millennial shoppers and their online influences

19 Nov

Forewillow*, a new Ohio-based ‘re-commerce’ start-up, has just released an infographic about millennial shoppers that’s sprinkled with some interesting facts. It outlines that 28.5% of the US population, or those classified as millennials (born from the early 80s to early 00s), will have more buying power than any other generation by 2017.

It also suggests they are 16% more likely to explore brands online than non-millennials (top clothing labels include Forever 21, H&M, Gap, Levi’s, Express and Nike), and that 64% of them want brands to offer them more ways to share their opinions online.

Already, 60% of them spend time creating user-generated content such as reviews, compared to just 29% in other generations. And 42% of them say they’ll share positive and negative feedback via social media channels before going directly to the company themselves.

See the whole thing, below…

*Forewillow invites users to sell bundles of clothes to others who share their size and style – doing so enables them to earn virtual currency to buy their own bundles from someone else. It aims to target millennials who are “fashion conscious but not designer obsessed”, and help them “live in today’s ‘one and done’ fashion mindset without breaking the bank”. Find out more here.

Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

9 Oct

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]
  • Gucci unveils pinnable banner ad [Mashable]
  • Mulberry launches Brilliant Britain online guide [Vogue UK]
  • Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]
  • Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]
  • L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]
  • L’Oréal launches beauty and style app for the Xbox [AdAge]
  • Refinery29 and DKNY team up for handbag line [Refinery29]

Digital snippets: Isaac Mizrahi, Lanvin, Helmut Lang, Lady Gaga, Vogue

28 Aug

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Isaac Mizrahi to sell fashion line exclusively on LivingSocial [Mashable]
  • Lanvin reveals new campaign film starring real models from print ads (as above) [Fashionista]
  • Helmut Lang launches guest blogging series [WWD]
  • How to make a perfume ad go viral: just be Lady Gaga [AdAge]
  • Product videos nudge apparel shoppers toward register [eMarketer]
  • Vogue mines intel from 2,000 fashion-focused females with virtual focus group, Style Society [AdWeek]
  • Le Book selects fashion videos for New York Film Festival next spring [Vogue.co.uk]
  • Infographic: for brand engagament, visuals rule [Mashable]

Detailing top brand users on Instagram

22 Aug

An interesting table here detailing some of the top brand users on Instagram. Note the presence of luxury companies including Burberry, Gucci, Tiffany & Co and Hermès.

Burberry scoops the prize for highest number of photos from this list, but it’s perhaps more interesting to note the level of engagement being achieved from Nike in terms of both likes and comments.

The photo-sharing and photo-filter app has grown from 15m users in early 2012 to 80m in July. That’s an increase of more than 400% in just seven months. Brands have taken note – according to Simply Measured, who released the table above, 40% of the brands listed in Interbrand’s Top 100 now have their own Instagram accounts (this compares with 90% for Facebook and Twitter, but Instagram is of course, only two years old).

Infographic: UK retail’s earned media mentions in February

22 Mar

Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by Victoria Beckham collection, according to a new barometer released by Gorkana looking at earned media trends in February.

Topshop and Asos were also present, alongside the perhaps more surprising PC World and Curry’s; the result of a designer dress made from 500m of electric cables.

Overall, the lead retailer in both mainstream and social media mentions during the month, was Tesco, with 11,180 and 99,07 references respectively. Other grocery stores including Asda and Sainsbury’s also feature on both lists, an interesting comparison with the fashion industry, which saw mainstream media focusing more on department stores including Marks & Spencer, John Lewis and House of Fraser, compared to social media’s reference to Asos, Topshop, Primark and H&M.

Other big subjects mentioned in February included Valentine’s, of course, as well as David Beckham for his new Bodywear line at H&M.

See the full infographic with all the stats below:

Infographic: L2 Digital IQ Index, specialty retail

30 Aug

I love this summary on how to navigate the future of specialty retail online:

Part of the second annual L2 Digital IQ Index: Specialty Retail report from digital think tank L2 in partnership with Buddy Media, it shows the past, present and future of everything from distribution channels to mobile strategy and visual merchandising.

So how far off from “tomorrow” are we – a vision made up of mobile wallets, geolocal content, video chat customer service and shoppable product videos?

None of those suggestions are of course that new, but by the looks of the results from the L2 study, they remain somewhat elusive to everyday practice in US retail.

Just three retailers secured “genius” status in terms of digital competency in the 2011 report – Macy’s, Victoria’s Secret and Nordstrom – compared with seven last year.

This is said to be due to mobile and social platforms taking on new levels of importance in 2011, which resulted in the likes of A|X Armani Exchange (down 32%) and Coach (down 33%) only achieving “gifted” scores.

In fact, of the 64 retailers assessed, the majority (70%) sit in “gifted” or “average”. This figure is however up from 49% from the inaugural study in 2010, proving the industry’s adoption of digital platforms is accelerating.

The retailers were evaluated across four dimensions: their website (including integration of original blog content, ease of content sharing, and interactivity); digital marketing (covering search engine optimisation, email marketing, and user generated sentiment); social media (Facebook, Twitter and YouTube); and mobile offering (defined by breadth of platform development and app features). Retailers had to score 140 across the categories to score genius.

Joining A|X Armani Exchange and Coach in the gifted category (a score of between 110 and 139) are the likes of Bloomingdales, Urban Outfitters, Net-a-Porter, Neiman Marcus, Saks Fifth Avenue and Ralph Lauren.

Average brands (a score of between 90 and 109) include Barneys New York, Ann Taylor, J. Crew and Lord & Taylor, while those challenged (a score of between 70 and 89) include French Connection and Lucky Brand. The only two with feeble rankings (below 70) are Club Monaco and Tourneau because they are yet to offer e-commerce.

“Historically, specialty retailers have differentiated themselves from low-cost peers by establishing an aspirational environment, edited selection, and top-shelf service, all mixed with traditional media spend. The offline strategy is still the right one, but the tactics and weapons have changed,” said L2 founder Scott Galloway.

“Brands that are thriving are engaging in conversations directly with their customers on social media platforms, creating new and interesting ways to purchase online, and building innovative mobile apps to augment the shopping experience.”

Check out the full report, here.

What makes people want to follow a brand?

8 Jul

Nice infographic from Get Satisfaction on why exactly consumers opt to follow brands online:

[via digitalbuzzblog]

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