Here’s a quick preview video of Karl Lagerfeld’s new accessible womenswear line, Karl, which will launch exclusively online with Net-a-Porter on January 25.
The video was shown at LeWeb today, where Lagerfeld was on stage demonstrating how he uses the iPad and technology to enhance his work.
You can sign up for more info on the Karl collection, here.
Watch the video of Lagerfeld sketching his own self-portrait on his iPad here, and below see the one he did of Steve Jobs:
A mega update this week to make up for the lack over the past fortnight:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
Tommy Hilfiger has launched its first iPad app based around the idea of helping fans find a better fit in classic sportswear chinos and denim across six styles for men, and five for women.
According to Brandchannel, the app uses video imaging to demonstrate fit and movement in 360-degree views. Styling suggestions and specifics such as rise and leg cut accompany.
“The iPad Fit Guide visually communicates the brand’s signature fits and styles,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger, New York. “With the iPad’s larger screen we are able to give consumers a 360-degree view of the clothing to compare movement, silhouettes, and design details.”
The app comes in four languages: English, French, Spanish, and Dutch. It will expand in autumn to include the full Hilfiger Denim collection.
Nijinsky and the Diamonds, Mir Fabergé
Luxury jewellery house Fabergé is set to launch an iPad app in the form of an art journal centred around its world past and present.
‘Mir Fabergé’, as it’s called, is inspired by Mir Iskusstva, an art journal and movement founded by Sergei Diaghilev of the Ballet Russes at the turn of the 20th century.
Key to Russia’s Silver Age, it “sought a reinvigoration and synthesis of the arts, be it literature, music, art or poetry”, read the notes. Influences were found too from artistic friends including Leon Bakst and Coco Chanel, while content spanned from noble to peasant culture.
Now, the Mir Fabergé app, which launches on June 16, likewise brings together a wide variety of artists, following in the footsteps of founder Peter Carl Fabergé’s vision.
His great-granddaughter, Tatiana Fabergé, said: “My great grandfather believed in working with people from all the creative fields – from designers and goldsmiths to artists (including miniaturists), from engravers to enamellers to stonecutters and sculptors. His creations would not have been possible without such a philosophy. All of the world of art both inspired and influenced his creative vision.”
Included are photographers, directors, film makers, actors, dancers, artists, illustrators, composers, writers, costume designers and Fabergé experts.
Between them they have created six stories about the brand, its legacy, its infamous eggs, its founder and his clients such as ballet legend Vaslav Nijinsky.
Chinese luxury brand Shanghai Tang has updated its bilingual City Chic application for spring/summer.
The revision features an increased number of must-sees in Beijing and Shanghai including restaurants, hotels, cultural hot spots and shops complete with exclusive offers, location information, images and taxi cards (if you’ve been to China you’ll know how essential these are).
The app, which is compatible with both the iPhone and iPad, is also among the first in China to offer a wish list function, through which users are able to not only order pieces from the spring line but request a store to hold something for them, order a home delivery, or share items with their friends.
There is also a new mini game and news on the latest collections.
The original app was launched in April 2010. Users will continue to have access to The Shanghai Tang Lounge Collection sampler where they can enjoy music from the brand’s own album.
UK designer discount site BrandAlley has created a short film designed to demonstrate how etail and mobile commerce are transforming the way people shop.
The “Fashion iWall”, as it’s called, shows a model stood behind a giant collage of 16 iPads and iPhones through which you see her outfits rapidly change.
It was shot using the RedMX camera by Ryan Dean, founder of production agency The Big RD.
“Over the last 10 years the internet and digital media have made a huge impact on the fashion industry and this video goes some way to visualising its effectiveness. Essentially it is showing consumers how using the medium of technology can enable you to have anything and everything you desire,” said Dean.
The video ties in with the launch of the new BrandAlley iPhone app, and follows on from the site’s FlashWalk video which received 170,000 hits on YouTube and led to a 15% growth in sales.
