Digital snippets: Nike, Bloomingdale’s, Michael Kors, Marc Jacobs, Armani, Sephora

A round-up of stories from around the web surrounding all things fashion and digital over the past week:

• Holographic ad gives live demo of Nike shoes on the street [PSFK]

• Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

• Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

• Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

• Armani touts brand personality in latest Frames of Life eyewear campaign [Luxury Daily]

• How Sephora differentiates in digital [Digiday]

• The Business of Fashion is nominated for a Webby Award [BoF]

• This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

• Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]

• Menswear e-tailer FreshCotton creates drug cookbook to promote Stüssy’s spring line [Campaign]

• Fashion e-commerce flowers in the Middle East [BoF]

• Japanese luxury market evolves to keep up with digital generation [Japan Daily Press]

Japan photo booth prints lifelike 3D sculptures

In case you didn’t already spot this, the world’s first 3D printing photo booth just popped up in Japan. Yes, photo booth – in you step, the camera scanner goes off, and out pops a 3D figure of yourself.

Omote 3D Shashin Kan, as it’s called, is being shown in Harajuku’s Eye of Gyre art gallery from this weekend through January 14. It uses rapid prototyping technology to gather accurate data from its subjects over a 15-minute period, including their posture, shape, size, hair colour and even clothing. The data is uploaded to create a CAD design which is then printed into lifelike miniature sculptures in your choice of 10cm, 15cm or 20cm tall.

For now, they’re not particularly cheap – $258, $393 and $516 respectively – nor are they necessarily 100% accurate; according to Dazed Digital, movement, light reflection or intricate textures could throw up unusable results.

But, they’re another great indication of the direction this technology is moving.

Ok so who actually wants a 3D sculpture of themselves you might ask (quite a few people actually, but that’s by the by). For argument’s sake, then, imagine this concept taken further in the future and applied to fashion consumption…

In you step with your favourite but super worn pair of jeans on, the prototyping does its work (you choose fabric as you go and such like), and out you come with a brand new pair, perfectly shaped to fit. Or how about that coat from three seasons ago that’s falling apart at the seams, or a dress you’ve been desperate to replicate in another colour? After all, this bikini reportedly just became the first completely 3D-printed article of clothing.

Not so unfeasible now, is it.

Uniqlo UK pushes Heattech line with kinetic energy game

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London.

Designed to promote its thermal Heattech collection, the initiative sees footsteps transformed into energy at the entrance of the Japanese retailer’s flagship store in the UK in order to power digital screens, and custom-made game consoles inviting consumers to “step to generate” in exchange for an item from the line.

These “heat spots” (as pictured) are accompanied by an online version on the Uniqlo UK Facebook page, and a mobile game accessible via QR codes located on the heat spots and in Uniqlo store windows.

The resulting energy from both online and offline, as well as conversations around Heattech via Facebook and Twitter, are then being calculated and showcased on the in-store screens.

The campaign launched in Covent Garden in London on October 25 and continued in the Westfield London shopping centre over the weekend. From tomorrow, Monday, October 29, it will run in Westfield Stratford and Bluewater in Kent.