Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]

• Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]

• Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]

• Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]

• H&M celebrates Marni launch with Instagram competition [FashionablyMarketing.me]

• Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]

• Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]

• Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Video: Jason Wu’s Target collection comes to life

Here’s the ad for Jason Wu’s forthcoming Target line. It features Milu, a cartoon cat, who also acts as the motif of the collection.

 

[The Cut]

Jason Wu’s owl tweets through @MissWu_NY

New York designer Jason Wu has launched an official Twitter account under the name @MissWu_NY, offering insider information as though from the brand’s owl of spring 2011.

“She’s sort of this phantom muse who embodies what we’re about,” said Wu. “I thought it would be more interesting to have her perspective. Having a bird that tweets — it just seemed natural, right?” reports WWD.

The feed follows a myriad of unofficial handles claiming to represent the brand.

Wu has also unveiled a new website designed by Li Inc in collaboration with Sweden Unlimited, which offers greater interaction for the consumer. A new section called Craftsmanship provides an inside look at the collections, while there is also video content and e-commerce capability for handbags.

“As we grow, we want to have that direct interaction with the customers. I want to tell our story in a deeper way,” Wu told WWD. “Unless you come to the showroom, you don’t see all the work that goes into one garment. With today’s fast fashion, it’s important to give people reasons why we are a luxury brand. I want them to see how laces are embroidered, or that what looks like ruffles from afar are actually 50 clusters of hand-sewn flowers.”