Tag Archives: JC Penney

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

7 May GapKids_Aviary_banner

A round-up of recent stories from around the web surrounding all things fashion and digital:

GapKids_Aviary

  • GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]
  • JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]
  • Nike gears customised shoe campaign to Instagram users [ClickZ]
  • eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]
  • Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]
  • Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]
  • Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]
  • Online, everyone can be a make-up critic [NYTimes]

Digital snippets: Christmas 2011 special

23 Dec

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:

  • Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]
  • Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]
  • Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]
  • Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]
  • Burberry sends festive cheer with interactive music videos [Burberry]
  • Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]
  • Macy’s extends annual Believe campaign with augmented reality app [Macy's]
  • John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]
  • JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]
  • Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]
  • Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]
  • Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]
  • Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]

Related posts:

Video: Merry Lanvin Christmas!

Love magazine unveils ‘saucy’ online advent calendar

Barney’s Gaga Workshop incorporates interactive Twitter windows

Making of: John Lewis 2011 Christmas ad

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

28 Nov

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]

Digital snippets: Stella McCartney, Vogue’s Online Fashion Week, American Apparel, JC Penney

29 Jul

Some more great stories from around the web surrounding all things fashion and digital this week:

Stella McCartney's autumn/winter 2011/12 campaign

  • Stella McCartney ups social activity with new website, second edition iPad app and ad campaign preview [WWD]
  • UK Vogue to follow up Fashion’s Night In with Online Fashion Week this December [Vogue.co.uk]
  • American Apparel to launch eBay store [Nasdaq]
  • JC Penney introduces “Haul Nation” for teens to blog about fashion [Social Times]
  • Project Runway fans vote for designers on Twitter [Mashable]

  • Start-up Ave23.com looks to change fashion search engines with visual intelligence technology [WWD]

I’m now away for 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

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