In case you haven’t yet seen it, Nina Ricci has just released one of the best films for the autumn/winter 2012/13 campaign season.
Directed by Inez & Vinoodh, it encapsulates a beautiful yet distorted dream sequence as model Kati Nescher undergoes a form of enchanted exorcism. Opening on expansive green gardens, it twists and turns to the sound of New York electro-pop group Avan Lava, and a stream of backward-playing vocals.
But it’s the tie-in of British artist Jo Ratcliffe’s work (also seen in the GIFs released for the brand’s recent La Rue bag campaign) that cements the mood – a delicate white line-drawn cobweb surrounds Nescher, before a deer emerges from her, floats into the sky and transforms into a flock of birds.
Check it out…
Nina Ricci is the latest fashion house to turn to animated GIFs in its advertising, launching a beautifully artistic campaign for its new La Rue bag.
There are a total of four images seen brought to life by the handiwork of British artist Jo Ratcliffe. Each is reworked into what the brand refers to as “a series of modern, poetic illustrations”.
Set in iconic places in Paris, the nature of each ad is said to illustrate the different characters of the bag.
“[Within] the Promenade Plantée – Paris’s answer to the High Line – it appears soft and romantic, while on the Rue de Verneuil on the Left Bank, it is bewitching and bold. Chic and charismatic on the Avenue Montaigne, it becomes mysterious and elusive at Pigalle,” reads the write-up.
The three other images are shown below…