Digital snippets: Neiman Marcus, YSL Beauté, Mercedes, Nike, Revlon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Neiman Marcus app syncs shoppers and sales staff [Mashable]

• Yves Saint Laurent Beauté launches limited edition make-up palette on Facebook [Web&Luxe]

• Joan Smalls stars in latest Mercedes fashion campaign (as above) [Telegraph]

• Nike launches limited edition Ice FuelBand [Brand Channel]

• Revlon charts new digital course [WWD]

• Luring online shoppers offline [NY Times]

• Comment: Luxury must become interactive to survive [Wired UK]

• Fashion industry aims to corner the Chinese market with Weibo [Fashionista]

• Four rules for luxury brand mobile marketing [Mashable]

• When Instagram becomes a springboard for e-commerce success [Business News Daily]

Twitter hashtag accompanies new Vogue Italia cover

It’s great to see the new cover of Vogue Italia not only featuring black supermodel Joan Smalls, but a tech reference with the now universal Twitter hashtag.

#OVERTHETOP is the only line accompanying the image of Smalls, shot by Steven Meisel, for the March issue of the magazine.

Vogue Italia – frequently referred to as somewhat savvy when it comes to digital initiatives – also released a series of GIFs shot by Meisel called “Haute Mess”, as a preview of the issue. See the one featuring Smalls below, and click here for more.