Literal window shopping with Kate Spade Saturday’s digital, touchscreen storefronts

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city.

The “weekend brand” from Kate Spade, which opened its first store in Tokyo in March, offers 30 products from its range through an interactive touchscreen experience that’s available 24-hours a day. New items launch every Saturday following.

“This gives us the ability to produce more from our retail space,” Kate Spade CEO, William McComb, told Reuters. “My nickname for it is the Wall as a Mall.”

Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn’t a concern – despite being a giant screen, the initiative doesn’t ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead.

Here are some images I took from the West 18th Street store. The other locations are 175 Orchard Street, 154 Spring Street, and 30 Gansevoort Street. All are open until July 7. Window shopping just hit a new reality…

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

A round-up of recent stories from around the web surrounding all things fashion and digital:

• GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]

• JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]

• Nike gears customised shoe campaign to Instagram users [ClickZ]

• eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]

• Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]

• Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]

• Is Primark mad to ignore e-commerce? [Econsultancy]

• Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]

• The best fashion/tech start-ups at NY Tech Day [Fashion’s Collective]

• Online, everyone can be a make-up critic [NYTimes]

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]

• Kate Spade’s digital play [WWD]

• British fashion gets a web dynamo: Natalie Massenet [NY Times]

• Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]

• T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]

• Rachel Roy opts for digital runway show [WWD]

• Whistles launches new website [Whistles]

• Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]

• How Pose became the ‘Instagram of fashion’ [Mashable]

• Here’s Net-a-Porter’s new magazine The Edit [Fashionista]

• Pinterest’s retail problem [AdWeek]

• Ebay in agency talks over fashion project [Campaign]

• Seven apps perfect for fashion week (or any week) [Refinery29]

• Branded mini-movies as China marketing tool: boom or bust? [JingDaily]

Digital snippets: adidas, Garance Doré and Kate Spade, Bergdorf’s, Hipstamatic

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas builds on Olympic success with ‘Don’t Stop Me Now’ Team GB video (as above) [The Drum]

• Super blogger Garance Doré launches collaborative collection with Kate Spade [Vogue.co.uk]

• Bergdorf Goodman’s online push [WWD]

• adidas creates sneakers that display real-time tweets [PSFK]

• W magazine partners with iPhone photography app Hipstamatic [Mashable]

• Faces of NYFW aggregates real-time data from fashion week [Fashion Notes]

• The potential of e-commerce in China [MaoSuit]

Digital snippets: Oscar de la Renta, Victoria Beckham, Kate Spade, Bloomingdale’s, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta live pins bridal show (as pictured) [The Cut]

• Victoria Beckham’s social whirl [WWD]

• How Kate Spade New York uses social media to sell handbags [Business Insider]

• Bloomingdale’s virtual reality windows let shoppers try on shades [NY Daily News]

• Nike creates new Twitter RSVP system to facilitate shoe releases [Stupid Dope]

• New Balance Boston’s digital community board gives real-time running updates [PSFK]

• LVMH on managing its brands on Facebook [WSJ]

• US Elle tries Facebook commerce, launches shoppable trend guide [Mashable]

• Fancy hits 500,000 users, 1,000 merchants [Gigaom]

Norma Kamali gives Fashion 2.0 Awards keynote address

Fashion 2.0 founder Yuli Ziv, designer Norma Kamali, and the evening's host Robert Verdi

Fashion designer Norma Kamali gave the keynote address at Style Coalition’s third annual Fashion 2.0 Awards in New York this evening, focusing on how technology is propelling the industry into the future.

She referred to today as the most exciting time to be in fashion since the 1960s. “What’s now the most innovative and new, and what matters, is not the clothes, which repeat themselves, but how we tell the story about fashion,” she explained.

It’s about how we personalise it, and how we humanise it, she added. “You can know my story, know about me, and if you know me as a woman, you can connect with me.”

But she also said what she loves about it is the feedback you can get from your consumers. Where once the magazines owned the power and the information, now real people, who love fashion, and love to communicate and share it, are the ones who have that. They can tell a story to all of the people who follow them, in the same way that brands can, and really make an impact on them, she said – this is modern fashion today.

She referenced her background working for an airline straight after graduation when she couldn’t get a job in the 1960s, as the reason behind her desire and love for technology. At that time, airlines were like Apple today, she explained: “Technology was really driving the industry, it was an incredible leap into the future.”

She expressed that same sense of “tomorrow, today”; a place that is far ahead, but we are on our way there now.

The Fashion 2.0 awards themselves aim to recognise and honour brands striving to reach these very goals; those with outstanding achievements and communication strategies in the online community, and those considered best in class across a variety of digital media channels.

Kate Spade took the Top Innovator title beating out other nominees including Oscar de la Renta and Coach, and previous winners, Burberry and DKNY.

Meanwhile DKNY PR Girl, otherwise now known as Aliza Licht, international senior vice president of global communications, scooped Best Twitter and Best Blog by a Fashion Brand, for her more recently launched Tumblr page. Click here to see a full list of all the rest of the winners.

Kamali, who was nominated in the best online video category, will be showcasing her second 3-D film at New York Fashion Week next week.

(Image via @giafrese)

And the Fashion 2.0 Awards winners are…

Best Twitter – @DKNY

Best Facebook – Bergdorf Goodman

Best Blog by a Fashion Brand – DKNY PR Girl

Best Website – Marc Jacobs

Best Mobile App – 
Tiffany & Co Engagement Ring Finder

Best Online Video – 
Prada spring/summer 2011

Next Big Thing in Tech – Instagram

Top Innovator 
- Kate Spade

Fashion 2.0 Visionary Award – Alexis Maybank and Alexandra Wilkis Wilson, co-founders of Gilt Groupe

Read about Norma Kamali’s keynote speech, here

(image courtesy of @KateSpadeNY)

Christmas 2011: the best fashion videos

From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season…

Bergdorf Goodman’s Unleashed – a tale of true doggy heaven, and perhaps the cutest take on Christmas ever:

Kate Spade’s Give Colorfully – a fun spot based on gift wrapping all shapes and size:

Tommy Hilfiger’s House Par-tay – festive fun at home with The Hilfigers, which despite being on repeat play in the back of every New York taxi cab for the past month, is still enjoyable to watch:

Harvey Nichols’ Turn a Walk of Shame into a Stride of Pride – an amusing twist on Britain’s booze culture:

Tiffany & Co’s Some Holidays Are Unforgettable – a celebration of true love featuring Nat King Cole’s The Very Thought of You:

And finally, I couldn’t help but add in Apple’s festive spot for the iPhone 4S, featuring Santa and his new pal Siri:

Be sure to also check out the ones from John Lewis, Loewe, Harrods and Macy’s.

Merry Christmas all!

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How social media helped Kate Spade become a global brand [Mashable]

• How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]

• Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]

• Madewell launches fun fashion choose-your-adventure video [T magazine]

• Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]

• Gucci most searched fashion brand on Bing [The New Age]

• John Lewis launches 24-hour virtual shop [PSFK]

• GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]

• Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]

The fashion brands already on Google+

H&M on Google+

So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether companies should actually get involved or not.

But while we’ve been talking about it; others have been doing it, the fashion industry included.

According to Google’s blogpost announcing ‘Pages’ officially, Burberry, H&M and Macy’s were the first fashion partners.

In little over 24 hours however, numerous more have jumped on board. It’s a case of the usual suspects, and many of them don’t have any content on as yet, but here’s a list of some of them so far in anycase:

• ASOS
• Bergdorf Goodman
• Burberry
• Debenhams
• H&M
• Harrods
• Kate Spade
• Macy’s
• Marks & Spencer
• Net-a-Porter
• Saks Fifth Avenue
• Topshop Topman
• Uniqlo

Be sure to note how dynamic the Burberry and Kate Spade pages look with the animated gifs they’ve added, and check out the pictures below for some of the first posts:

Burberry's Christopher Bailey gave a video introduction to Google+ (click to watch)

ASOS jokes about how quiet things are on Google+

Macy's introduces its new Google+ page

Kate Spade uploads a new profile picture to its Google+ page

Uniqlo welcomes everyone to its new Google+ page

 

Have you found more? Please add them to the comments below…