All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

• Kenneth Cole reminded the audience to turn their smartphones ON during his show, pledging to donate a dollar to AIDS research foundation amfAR for every tweet with the #KCRUNWAY hashtag

• He also turned the cameras on the crowd when he sent models out during the finale clad with their own phones (see pic above)

• Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

• Rebecca Minkoff was the victim of Twitter trolls. A huge learning in this one

• Kimberly Ovitz sent 3D-printed jewellery down the runway alongside her autumn/winter 2013/14 collection

• The Y-3 collection featured a 360° and interactive live-stream, including four different views of the runway and backstage on one screen

• Still to come tomorrow is Michael Kors’ All Access – All Angles initiative, another 360° live-stream experience, and the postponed Marc Jacobs show featuring pre-coverage with model Jessica Stam

Kenneth Cole inspires with word-based Instagram contest

Kenneth Cole has assembled a team of “culture mavens” to act as curators and judge its new contest on Instagram, which invites fans to submit photos based on inspirational words.

The initiative celebrates the launch of the brand’s higher positioned line, Kenneth Cole Collection, and this week focuses on the word “impact”. Lauren Indvik, associate business editor of Mashable, will choose her favourite image. Previous words have included “provocative” and “empowering”.

“Join the collection of voices,” reads a post about it from Kenneth Cole. “Speak through style. Express through image. Make a statement through Instagram.”

To enter, users need to follow @KennethColePRD on Instagram and tag their pictures with #KCCVoices and #impact. Above the brand shows its own idea of impact in New York City.

Digital snippets: Diane von Furstenberg, Kate Moss, Kenneth Cole, Burberry Body, Harrods, Google

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Diane von Furstenberg releases autumn/winter 2011/12 campaign video, Journey of the Dress (as above) [The Cut]

• See behind-the-scenes on Kate Moss and Terry Richardson’s forthcoming TV campaign for Mango [YouTube]

• Kenneth Cole courts controversy with new website calling for consumer opinion on abortion, gun control and gay rights [Mashable]

• Burberry Body fragrance launches with sampling drive via Facebook [Telegraph.co.uk]

• Harrods to launch online magazine and new mobile site [Retail Week]

• Google unveils catalogue iPad app with initial 50 brands [Refinery29]