One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s.
A research project exploring the intersection of fashion and technology, it showcases real-time tweets by integrating computer components and a projector under the surface of its skirt.
Consumers were encouraged to tag their Twitter posts with #MSBloomingdales to then see them appear on the dress.
The award-winning protoype (first presented at the Design Exhibition at the International Symposium of Wearable Computers in San Francisco in 2011) is otherwise made almost entirely out of black and white rice paper.
Although at this stage it’s essentially an art installation, the dress could also theoretically see wearers typing messages on the keyboard incorporated in its bodice to then project for everyone to see.
Bloomingdale’s was also playing host to the Swivel virtual dressing room from FaceCake in its window displays, which makes use of Microsoft Kinect to allow consumers to try-on items by interacting from the other side of the glass. See more in the video below, and read what else Microsoft is up to during New York Fashion Week, here.
Microsoft’s Xbox Kinect technology is making waves in retail. Hot on the heels of its integration in Nordstrom’s windows, comes news of it being used in the fitting rooms of Topshop Russia.
The motion sensor system, developed by augmented reality company AR Door, means anyone is able to try on clothes by waving their hand, reports Emma Barnett at The Telegraph.
Using image recognition technology, the virtual clothes then pin themselves on an image of the user.
US department store Nordstrom has integrated Microsoft’s Kinect technology into the windows of its flagship Seattle store.
The Xbox accessory has been used to enable shoppers passing by to “write with light” on the white backdrop of the display simply by moving their hands.
“With the help of Kinect’s infrared technology and their technical genius, our teams created a seamlessly interactive display that anyone can ‘paint’ on using just the motion of their hands in front of the glass,” Nordstrom posted on its blog.
The Kinect controller is reportedly hidden underneath a Dolce & Gabbana bag.
The interactive windows, which run until today, April 11, follow on from the store’s Spring 2011 Designer Catalog, a partnership with Glen Luchford and Ruben Toledo which also saw experiments in writing with light.
According to AllThingsD, Kinect for Xbox has also been used to create the world’s best shadow puppet and to operate a computer like Tom Cruise in Minority Report.
See the Nordstrom windows in action below: