Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]

• Gucci unveils pinnable banner ad [Mashable]

• Mulberry launches Brilliant Britain online guide [Vogue UK]

• L’Oréal’s Rachel Weiss on social media [Business Insider]

• Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]

• Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]

• L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]

• L’Oréal launches beauty and style app for the Xbox [AdAge]

• Refinery29 and DKNY team up for handbag line [Refinery29]

• It’s live! Harper’s Bazaar launches ShopBazaar [DisneyRollerGirl]

• Infographic: rich media shines for luxury brands [Direct Marketing News]

Digital snippets: New Look, L’Oréal, Nars, Dior, Vente Privée

Some more great stories from around the web surrounding all things fashion and digital this week:

• Behind the scenes of New Look’s 100 Days of Summer TV ad [New Look]

• L’Oréal partners with Demand Media in exclusive curated ad deal [WWD]

• Nars launches makeover tutorial microsite [Mashable]

• Lady Dior multimedia exhibition hits Shanghai [Jing Daily]

• Leading European flash sales site Vente Privée partnering with AmEx for US launch [TechCrunch]

• You can now tag brand and product pages in Facebook photos [Mashable]

• TheFind aiming to define e-commerce on the tablet with new catalogue iPad app [AllThingsD]