Digital snippets: Louis Vuitton, Victoria Beckham, Dior, Shazam, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton promotes “prostitution chic” in controversial short film (as above) [BrandChannel]

• Victoria Beckham enters e-commerce [Vogue.co.uk]

• Dior parades exclusive lip colours via one-day Twitter activation [Luxury Daily]

• Shazam creates fashion ID app [Telegraph Fashion]

• Amazon’s confused foray into fashion tries to please too many women [Pando Daily]

• Stefano Gabbana’s Twitter tirade after tax evasion ruling on sale of D&G [Daily Telegraph]

• Mira Duma: finger on the trigger of social media [South China Morning Post]

• Augmented reality, intelligent mapping: fashion and tech collide in China [JingDaily]

• That’s So 2012: have Pinterest, Foursquare and Groupon peaked? [Inc]

Louis Vuitton’s #PFW live-stream sees shareable three-second video clips

Louis Vuitton rounded out the fashion week season in Paris this morning with a live-stream show that invited viewers connected via Facebook to record and share their own short video clips.

“Share your favorite moments with your friends,” said the intro from the brand. Accordingly, it allowed users to capture up to three seconds of the show in a small window on the bottom left of the stream they were watching. They could then play it back before agreeing to post it to their Facebook timeline for their friends to also see.

The idea is similar to that launched by Topshop last season, which enabled users to “Shoot the Show”, posting still images to their pages. LV’s idea moves the concept on, while simultaneously tying to the success of apps like Vine that are focused on short, easily shareable videos.

In practice it was a little bit sticky, as well as restrictive in terms of what you could capture – the smaller window mainly showed close-up shots of the collection, and the frame didn’t allow you to snap multiple sections like Vine does. Still, it’s a great leap forward again for the social side of fashion weeks.

LV also invited users to its “Social Room” during the show, a side bar that opened out to reveal a multitude of social media updates from both its own official accounts as well as from guests and publications in attendance.

Digital snippets: Louis Vuitton, Target, John Lewis, M&S, Chinese shoppers

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton releases Retracing the Trunk video (as above) [Dazed Digital]

• Target hosts interactive runway show powered by Twitter [BrandChannel]

• Q&A: John Lewis on the ingredients of a successful multichannel retail strategy [Econsultancy]

• Rosie Huntington-Whiteley’s M&S lingerie advert complaints dismissed [Vogue.co.uk]

• Chinese shoppers have gone mobile. So should brands [JingDaily]

• Fashion 2.0: Online vintage heats up [BoF]

• Three major hurdles brands face launching e-commerce in China [Fashion’s Collective]

• 50 must-have fashion apps to download now [StyleCaster]

• The most influential personal style bloggers right now [Fashionista]

Louis Vuitton video highlights 2012 digital activity

Louis Vuitton has released a short video summarising its digital efforts during 2012.

In it is everything from its partnership with The Selby to 10 million fans on Facebook, highlights from its mobile initiatives, its campaign with Muhammad Ali as well as all-things polka dot with Yayoi Kusama. So too are there multiple backstage shots and product close-ups throughout, as well as Instagram pics and catwalk videos. It closes on frames from its L’Invitation au Voyage ad, shot over the Louvre in Paris.

Reads the write-up: “As an innovative and creative fashion brand at the forefront of digital, Louis Vuitton aims to produce qualitative and diversified content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.”

[via BrandChannel]

Digital snippets: Louis Vuitton, Love magazine, & Other Stories, Nike, Caché, Hearst

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday period you may have missed:

• Louis Vuitton pushes spring/summer line with downloadable paper doll cutouts (as pictured) [Luxury Daily]

• Love magazine released a star-studded Fashion Nativity video on Christmas Day featuring Laura Carmichael, Pixie Geldof, Giles Deacon, Henry Holland, Abbey Clancy and more [Love]

• New video from H&M’s forthcoming & Other Stories line reveals craftsmanship of bags in its first collection [YouTube]

• Nike gamifies every day human movement with NikeFuel Missions video game [DigitalBuzzBlog]

• Fashion retailer Caché launches mobile app featuring push notifications [AdWeek]

• Hearst magazines is stealth e-commerce player [Material World]

Louis Vuitton invites viewers on a journey through the Louvre in debut TV ad

 

Louis Vuitton headed to the Louvre in Paris to film its first ever television ad, L’Invitation au Voyage.

Directed by photography duo, Inez Van Lamsweerde and Vinoodh Matadin, the cinematic spot sees model Arizona Muse discreetly working her way through different rooms in the museum, surrounded by its famous paintings including the Mona Lisa. With a key spotted around her neck from the beginning, her quest is to unlock a secret that’s been hidden inside a legendary LV travel trunk for more than 150 years.

“For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history. An intrepid young woman enters this universal temple and unwinds the skein of time,” reads the write-up.

A hot-air balloon whisks her away above the Cour Carrée (the courtyard of the museum) with the letter containing the secret in her hand, all the while the man that’s been following her throughout looks on from the ground.

The film launched exclusively on Facebook yesterday, before appearing on TV screens worldwide last night. The multimedia campaign will also comprise print and digital ads, and appear in cinemas from next week. A longer two-and-a-half-minute director’s cut of the film is shown on the Louis Vuitton website.

Digital snippets: NYFW, FNO, Emporio Armani, Isaac Mizrahi, Louis Vuitton, Versace

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How to follow New York Fashion Week online [Mashable]

• Emporio Armani becomes first fashion brand to launch branded playlist on Spotify (as pictured) [Branding Magazine]

• Digital highlights from Fashion’s Night Out New York [Mashable]

• Isaac Mizrahi expands reach with augmented reality [WWD]

• Louis Vuitton marks launch of Yayoi Kusama collection at Selfridges with short films by Ehsan Bhatti [TheInspirationRoom]

• Donatella Versace thanks one millionth Facebook fan [Web&Luxe]

• Anna Dello Russo records pop song and video to accompany her H&M collaboration [Telegraph Fashion]

• Pose, 1M users strong, brings its fashion photo app to the iPad [TechCrunch]

• Turning pins into purchase on Pinterest [AdWeek]

• And a bonus link: I want my clothing to be smarter… [Elapsed Time]

Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]

• Neiman Marcus spotlights jewellery with shoppable music video [Mashable]

• Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]

• Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]

• Nicole Miller becomes first fashion designer on Vyou [Mashable]

• Benetton to launch European e-commerce site [Marketing]

• New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]

• The business of blogging: The Man Repeller [BoF]

• Common missteps your brand is making on Pinterest [Fashion’s Collective]

Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]

• Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]

• Westfield pits East against West in social media Olympics campaign [Campaign]

• Nike to run real-time Olympics Twitter ads [The Drum]

• Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]

• Ikea’s 2013 catalogue goes interactive [BrandChannel]

• Why Stylecaster changed its site [Fashion's Collective]

• Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]

• B2B fashion sites on the rise [WWD]

• Spoonflower lets users design and sell own custom fabric [TechCrunch]

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]