Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

• Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]

• Donna Karan launches new celebrity dressing app (as pictured) [WWD]

• Chanel strengthens digital brand experience via site relaunch [Luxury Daily]

• Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]

• Sephora wins digital innovator award in prestige category [WWD]

• Dream memes: fashion gets funny in 2012 [Fashionologie]

• The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]

• Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]

• Shopping sites open brick and mortar stores [NY Times]

• Retail display plays product demo when customers select various items [PSFK]

• How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]

A pick of the best fashion films for holiday 2012

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:

1. Topshop: Winter Wonderland

 

2. Barneys: Electric Holiday

 

3. adidas: The Cautionary Tale of Ebenezer Snoop

 

4. Warehouse: Christmas SOS

 

5. Selfridges: Not Your Usual Christmas

 

6. Cartier: Winter Tale

 

7. Debenhams: Christmas Made Fabulous

 

8. Macy’s: Another Miracle on 34th Street

 

9. Gap: Love Comes in Every Shade

 

10. John Lewis: The Journey

 

Digital snippets: Diesel, Wrangler, John Lewis, Covetique, Daily Mail, Grazia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Diesel’s pre-internet shoe experience challenges consumers to go offline for three days [Creativity Online]

• Wrangler video reveals new Leipzig store design process [Checkland Kindleysides]

• John Lewis seeking to make social media a ‘more integrated’ part of its business [Marketing Magazine]

• Asos invests in luxury resale site Covetique [Telegraph Fashion]

• Daily Mail group launches fashion sharing website [Media Week]

• Grazia magazine launches on the iPad [Grazia]

• In a click, a vivid fashion garden: how technology is enabling a new genre of prints (as pictured) [NY Times]

• Everything you need to know about how mobile wallets work [Business Insider]

• Five ways to assess fashion / tech start-ups [Fashion's Collective]

Digital snippets: adidas, Nars, Hermès, Cole Haan, Wall Street Journal, F-commerce

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas gives Facebook users personalised version of Ebenezer Snoop holiday campaign [PSFK]

• Nars creates a digital journey into the world of Andy Warhol [L2 Think Tank]

• Hermès launches on Tumblr and Pinterest [Hermès]

• Tumblr unveils accessories spotlight section sponsored by Cole Haan [Mashable]

• Wall Street Journal launches shoppable holiday gift guide [AdAge]

• F-commerce ‘too soon’ for retailers, says Facebook’s retail director [Marketing Magazine]

• The end of the smartphone era is coming thanks to computerised glasses [BusinessInsider]

• EyeSee store mannequins gather intelligence on shoppers [Gizmag]

• Ready to download your next pair of shoes? How 3D printing is turning bits into atoms [BusinessInsider]

• Facebook aims for luxury brands with study into how the rich use social [Econsultancy]

Valentino updates virtual museum, launches in-browser

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in terms of its design and more importantly, its technical ability.

It’s great to hear therefore, the team has launched a browser verison. At www.valentinogaravanimuseum.com, users can now explore the archives of the designer within their internet journey. There are still a couple of hoops to jump, such as downloading a plug-in, but the overall result is simpler, more appealing and should help up traffic.

At the original launch last year, Valentino Garavani’s business partner Giancarlo Giammetti spoke about keeping the virtual concept exciting by staying abreast of technological change. He also promised frequent content updates to the museum, including new drawings and videos.

That is finally happening with the web browser launch too. Two new videos have been added: one from Valentino’s collaboration with the New York City Ballet (as below), and the other of the recent presentation of his Commandeur de l’ordre des Arts et des Lettres, in Paris. Hopefully there’ll be more to follow.

The site also has a dedicated homepage (before the plug-in) featuring news, pics of the week and an ‘In the Press’ section – nice for SEO and further suggestive of more regular content updates.

Offline, Valentino’s couture archive specifically is the subject of a new exhibition at Somerset House in London, opening this Thursday, November 29.

Jean Paul Gaultier celebrates grown-up ‘enfants terribles’ with digital advent calendar

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar.

Created with digital agency Isobar, and housed on jeanpaulgaultier.com, the calendar’s 24 dates appear as the inside pockets of Father Christmas’ coat (in this case with Jean Paul Gaultier playing the role).

Each one reveals a variety of games, entertainment and prizes to be won. Designed for “grown-up enfants terribles“ (Gaultier’s own long-standing nickname), and celebrating “the Christmas of naughty children”, it features animations including sexy reindeers and naughty elves, and names such as “Shake your snowball” and “Eat the log”.

“Once upon a time, it was a Christmas unlike any other. An alternative Christmas, an upside down Christmas, a new slant on Christmas, as only Jean Paul Gaultier could imagine it, “ reads the write-up.

Users will be able to open three pockets at random each day, followed by a further three when they share the experience with their Facebook or Twitter friends. Prizes include bottles and boxsets of fragrance, Jean Paul Gaultier stuffed animals and a special gift due to be revealed on Christmas Eve.

Check out the intro video below:

Digital snippets: Hermès, New Look, Holt Renfrew, Victoria’s Secret, Nina Garcia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Hermès brings 8 Ties digital installation to Selfridges (as pictured) [GQ.co.uk]

• New Look opens Blippar-enabled Marble Arch store [CreativeBoom]

• Holt Renfrew’s youth click: navigating social media like a teenager [WWD]

• Old-fashioned sex appeal works for Victoria’s Secret [Bloomberg Businessweek]

• The top 5 Chinese social networks [Fashion's Collective]

• Nina Garcia’s media consumption habits [AdWeek]

• Chris Anderson says the ‘Maker’ movement is the next industrial revolution [BoF]

• Online spending and in-store “showrooming” are on the rise [MediaPost]

• Retailers expect 6% of holiday sales to come from mobile [eMarketer]

Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]

• Gucci unveils pinnable banner ad [Mashable]

• Mulberry launches Brilliant Britain online guide [Vogue UK]

• L’Oréal’s Rachel Weiss on social media [Business Insider]

• Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]

• Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]

• L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]

• L’Oréal launches beauty and style app for the Xbox [AdAge]

• Refinery29 and DKNY team up for handbag line [Refinery29]

• It’s live! Harper’s Bazaar launches ShopBazaar [DisneyRollerGirl]

• Infographic: rich media shines for luxury brands [Direct Marketing News]

Video: Louis Vuitton’s All Aboard Games animation

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:

 

It was created by III Studio and said to be about “the universe of games, how they pass the time, evolve from one move to the next in different systems of transition”.

Look out for everything from chess, dominoes and backgammon to cards, dice and roulette, each featuring iconic Louis Vuitton prints and logos.

[New,Now]

Digital snippets: Alexander Wang, Nike+, Nordstrom, Elle UK, Woolmark

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Alexander Wang releases autumn/winter 2012 Confessional Series video featuring Shalom Harlow (as above) [Alexander Wang]

• Nike+ Kinect Training launch will mean virtual personal trainers in your living room [Mashable]

• Nordstrom teams up with GQ for e-commerce push [WWD]

• Watch Elle UK’s behind the cover video of David Beckham [Elle UK]

• Woolmark Co sets social media campaign [WWD]

• This start-up pulls in top pins on Pinterest and crossreferences against 250+ e-commerce sites [Business Insider]

• Some 15% of luxury goods sales are directly generated by digital media [FT]

• Square doubles its retail presence, now in 20,000 outlets [TechCrunch]

• Can social breathe life back into the high street [Guardian]