In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:
1. Topshop: Winter Wonderland
2. Barneys: Electric Holiday
3. adidas: The Cautionary Tale of Ebenezer Snoop
4. Warehouse: Christmas SOS
5. Selfridges: Not Your Usual Christmas
6. Cartier: Winter Tale
7. Debenhams: Christmas Made Fabulous
8. Macy’s: Another Miracle on 34th Street
9. Gap: Love Comes in Every Shade
10. John Lewis: The Journey
You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in terms of its design and more importantly, its technical ability.
It’s great to hear therefore, the team has launched a browser verison. At www.valentinogaravanimuseum.com, users can now explore the archives of the designer within their internet journey. There are still a couple of hoops to jump, such as downloading a plug-in, but the overall result is simpler, more appealing and should help up traffic.
At the original launch last year, Valentino Garavani’s business partner Giancarlo Giammetti spoke about keeping the virtual concept exciting by staying abreast of technological change. He also promised frequent content updates to the museum, including new drawings and videos.
That is finally happening with the web browser launch too. Two new videos have been added: one from Valentino’s collaboration with the New York City Ballet (as below), and the other of the recent presentation of his Commandeur de l’ordre des Arts et des Lettres, in Paris. Hopefully there’ll be more to follow.
The site also has a dedicated homepage (before the plug-in) featuring news, pics of the week and an ‘In the Press’ section – nice for SEO and further suggestive of more regular content updates.
Offline, Valentino’s couture archive specifically is the subject of a new exhibition at Somerset House in London, opening this Thursday, November 29.
Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar.
Created with digital agency Isobar, and housed on jeanpaulgaultier.com, the calendar’s 24 dates appear as the inside pockets of Father Christmas’ coat (in this case with Jean Paul Gaultier playing the role).
Each one reveals a variety of games, entertainment and prizes to be won. Designed for “grown-up enfants terribles“ (Gaultier’s own long-standing nickname), and celebrating “the Christmas of naughty children”, it features animations including sexy reindeers and naughty elves, and names such as “Shake your snowball” and “Eat the log”.
“Once upon a time, it was a Christmas unlike any other. An alternative Christmas, an upside down Christmas, a new slant on Christmas, as only Jean Paul Gaultier could imagine it, “ reads the write-up.
Users will be able to open three pockets at random each day, followed by a further three when they share the experience with their Facebook or Twitter friends. Prizes include bottles and boxsets of fragrance, Jean Paul Gaultier stuffed animals and a special gift due to be revealed on Christmas Eve.
Check out the intro video below: