Some more great stories from around the web surrounding all things fashion and digital over the past week:
Some more great stories from around the web surrounding all things fashion and digital over the past week:
It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…
Some more great stories from around the web surrounding all things fashion and digital over the past week:
From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season…
Bergdorf Goodman’s Unleashed – a tale of true doggy heaven, and perhaps the cutest take on Christmas ever:
Kate Spade’s Give Colorfully – a fun spot based on gift wrapping all shapes and size:
Tommy Hilfiger’s House Par-tay – festive fun at home with The Hilfigers, which despite being on repeat play in the back of every New York taxi cab for the past month, is still enjoyable to watch:
Harvey Nichols’ Turn a Walk of Shame into a Stride of Pride – an amusing twist on Britain’s booze culture:
Tiffany & Co’s Some Holidays Are Unforgettable – a celebration of true love featuring Nat King Cole’s The Very Thought of You:
And finally, I couldn’t help but add in Apple’s festive spot for the iPhone 4S, featuring Santa and his new pal Siri:
Be sure to also check out the ones from John Lewis, Loewe, Harrods and Macy’s.
Merry Christmas all!
The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:
Related posts:
Video: Merry Lanvin Christmas!
Love magazine unveils ‘saucy’ online advent calendar
Barney’s Gaga Workshop incorporates interactive Twitter windows
Macy’s has released an official mobile app for the 85th year of its Thanksgiving Day Parade tomorrow.
Launched by MyCityWay and available on both iOS and Android, it features a route map, participant tracker, guide to the city, wifi hotspot finder and weather forecasts.
It also provides information on tonight’s balloon inflation event, not to mention tips on transportation, restrooms and more.
Find out more about it, here.
H&M on Google+
So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether companies should actually get involved or not.
But while we’ve been talking about it; others have been doing it, the fashion industry included.
According to Google’s blogpost announcing ‘Pages’ officially, Burberry, H&M and Macy’s were the first fashion partners.
In little over 24 hours however, numerous more have jumped on board. It’s a case of the usual suspects, and many of them don’t have any content on as yet, but here’s a list of some of them so far in anycase:
Be sure to note how dynamic the Burberry and Kate Spade pages look with the animated gifs they’ve added, and check out the pictures below for some of the first posts:
Burberry's Christopher Bailey gave a video introduction to Google+ (click to watch)
ASOS jokes about how quiet things are on Google+
Macy's introduces its new Google+ page
Kate Spade uploads a new profile picture to its Google+ page
Uniqlo welcomes everyone to its new Google+ page
Have you found more? Please add them to the comments below…
It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:
