Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How social media helped Kate Spade become a global brand [Mashable]

• How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]

• Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]

• Madewell launches fun fashion choose-your-adventure video [T magazine]

• Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]

• Gucci most searched fashion brand on Bing [The New Age]

• John Lewis launches 24-hour virtual shop [PSFK]

• GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]

• Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]

Digital snippets: Debenhams, Harrods, Style.com, Target, Vanessa Bruno, J Crew

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Debenhams rewards engagement with Facebook credits [New Media Age]

• Harrods launches media division [Media Week]

• Style.com ventures into print with new magazine [The Business of Fashion]

• Target takes control of its e-commerce [WWD]

• J Crew launches online in the UK [Daily Telegraph]

• Behind-the-scenes on Vanessa Bruno’s new campaign starring Kate Bosworth [Vogue.co.uk]

• See Alexa Chung’s second Madewell collection: video [The Cut]