Condé Nast Britain has launched its first standalone iPad app with the annual GQ Watch supplement this month.
The “essential guide to the world of watches” comes in an interactive digital format complete with special animated cover, enhanced editorial content and media rich ads. It was designed in-house at GQ and is also the first high definition app for the company.
Meanwhile, the main November issue of GQ is a dedicated James Bond special. It marks the 50th anniversary of the franchise and this month’s release of Skyfall.
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Azealia Banks fronts new T by Alexander Wang campaign (as above) [JustJared]
- Sephora expands digital palette with Pantone color-matching technology [BrandChannel]
- Facebook commenters horrified by the new Saint Laurent Paris logo [CutBlog]
- eBay partners with British Fashion Council to support emerging design talent [Marketing]
- German footwear e-tailer Goertz launches AR-enabled shoe fitting installation [DigitalBuzzBlog]
- Debating fashion week’s role in the digital age [Style.com]
- Op-Ed: What’s fit for print in the digital age? [BoF]
- How the web made us a nation of designer fashion bargain hunters [The Independent]
Carine Roitfeld has unveiled an animated GIF to promote her new magazine, CR Fashion Book, which is due to launch during New York Fashion Week on September 13.
The image is the first revealed from the actual publication. It features model Juliet Ingleby (photographed by Sebastian Faena and styled by Roitfeld) walking through a graveyard covered only by a floating sheer purple scarf. It is this that blows in the wind in the animated version of the shot.
There was previously a behind-the-scenes video that accompanied a preview issue released.
Not in any shape or form a digital story, but I thought I’d post this picture of the Vogue editors from all around the world posing together for the very first time.
Led by American Vogue’s Anna Wintour, the editors represent the 18 countries where Vogue is published. The group joined forces for Tokyo’s Fashion’s Night Out in in a bid to boost spirits and sales following the devastating earthquake and tsunami in Japan earlier this year.
The industry’s most powerful women, despite their printed form…
Photo by Frederic Aranda
Editors positions (left to right): Yolanda Sacristan – Spain (seated), Kirstie Clements- Australia (middle), Anaita Adajania – India (back), Christiane Arp – Germany (seated), Angelica Cheung -China (standing), Franca Sozzani- Italy (seated), Mitsuko Watanabe – Japan (standing), Anna Wintour- America (seated), Emmanuelle Alt – France (reclining), Alexandra Shulman – Britain (seated), Victoria Davydova – Russia (standing), Anna Harvey-representing Brazil and Greece (seated), Seda Domanic – Turkey (seated), Myung Hee Lee – Korea (seated), Rosalie Huang -Taiwan (standing), Eva Hughes – Mexico and Latin America (standing), Paula Mateus – Portugal (seated)
Bottega Veneta's Viaggio Notturno
Some more great stories from around the web surrounding all things fashion and digital this week:
- Bottega Veneta unveils first fashion film, “Viaggio Notturno”. Based on the subject of travel, it was made in collaboration with photographer and director Christian Weber [Bottega Veneta, NOWNESS]
- Bergdorf Goodman places location-based banner ad in mobile application game Words With Friends to drive consumers in store [Luxury Daily]
- Burberry is kickstarting its digital retail commitment by outfitting its China stores with touchscreens the size of full-length mirrors and iPads to facilitate ordering; other markets will follow [WSJ]
- And watch highlights from Burberry’s Beijing hologram show [YouTube]
- Why we still love magazines, including a short film of infamous French Vogue editor Franceline Prat telling the story of her first shoot with Helmut Newton [The Business of Fashion]
- Online advertising revenue grew 15% in 2010 to $26bn [IAB]