Brit models do the Harlem Shake in style backstage at Topshop’s #LFW show

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their version of viral video sensation the Harlem Shake backstage at Topshop Unique. I defy you not to put it on repeat…

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

• Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]

• Donna Karan launches new celebrity dressing app (as pictured) [WWD]

• Chanel strengthens digital brand experience via site relaunch [Luxury Daily]

• Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]

• Sephora wins digital innovator award in prestige category [WWD]

• Dream memes: fashion gets funny in 2012 [Fashionologie]

• The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]

• Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]

• Shopping sites open brick and mortar stores [NY Times]

• Retail display plays product demo when customers select various items [PSFK]

• How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]