It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.
Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:
- Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]
- Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]
- Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]
- E-Commerce is head over heels for Pinterest, and for good reason [All Things D]
- Retailers feast on free Facebook tools, shun ads [Reuters]
- Luxe brands register for domain names [WWD]
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Dior gains most post likes on Facebook during January (see above chart) [WWD]
- Sound technology enables real-time image sharing in Made Fashion Week’s new app [NY Times: Bits]
- Fashion start-up Moda Operandi: now opening to the world [Mashable]
- Behind-the-scenes as artist Jack Pierson works with Tomas Maier to create Bottega Veneta’s SS12 campaign, The Art of Collaboration [YouTube]
- Michael Kors uses Twitter and Instagram in Valentine’s Day campaign [Luxury Daily]
- Dove erects Valentine’s Day ‘tweet screen’ in London [Campaign]
- YouTube beauty: top 10 channels to follow [Mashable]
Michael Kors has launched a new HTML5 lifestyle site, which along with offering users access to full e-commerce functionality, centres around offering exclusive content and insight into the world of the designer.
Destination Kors, was created in partnership with New York-based agency, VMG Creative, and is curated by Michael Kors himself.
It hosts never-before-seen videos including those of the designer’s trips around the world, behind-the-scenes on his runway shows, and the premiere of his 30th anniversary celebration, starring celebrities such as Jennifer Hudson, Mary J Blige and Debra Messing.
“I am so excited to have an online destination that can serve as the home to everything this brand is about,” said Kors. “With Destination Kors, I can create engaging, interactive content for my customers and fans. I can also showcase who I am and what I represent in the fashion and lifestyle space on a digital level.”
There is also a personal scrapbook highlighting the designer’s current inspirations and images from his trips, while fans of Project Runway are able to get the inside scoop on what Kors thinks of the competing designers each week.