Digital snippets: Nike, Bloomingdale’s, Michael Kors, Marc Jacobs, Armani, Sephora

A round-up of stories from around the web surrounding all things fashion and digital over the past week:

• Holographic ad gives live demo of Nike shoes on the street [PSFK]

• Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

• Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

• Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

• Armani touts brand personality in latest Frames of Life eyewear campaign [Luxury Daily]

• How Sephora differentiates in digital [Digiday]

• The Business of Fashion is nominated for a Webby Award [BoF]

• This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

• Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]

• Menswear e-tailer FreshCotton creates drug cookbook to promote Stüssy’s spring line [Campaign]

• Fashion e-commerce flowers in the Middle East [BoF]

• Japanese luxury market evolves to keep up with digital generation [Japan Daily Press]

All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

• Kenneth Cole reminded the audience to turn their smartphones ON during his show, pledging to donate a dollar to AIDS research foundation amfAR for every tweet with the #KCRUNWAY hashtag

• He also turned the cameras on the crowd when he sent models out during the finale clad with their own phones (see pic above)

• Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

• Rebecca Minkoff was the victim of Twitter trolls. A huge learning in this one

• Kimberly Ovitz sent 3D-printed jewellery down the runway alongside her autumn/winter 2013/14 collection

• The Y-3 collection featured a 360° and interactive live-stream, including four different views of the runway and backstage on one screen

• Still to come tomorrow is Michael Kors’ All Access – All Angles initiative, another 360° live-stream experience, and the postponed Marc Jacobs show featuring pre-coverage with model Jessica Stam

Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]

• Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]

• Michael Kors lauded for digital desire: report [LuxuryDaily]

• Why Chanel won’t be available online any time soon [Telegraph Fashion]

• Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]

• Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]

• Chopard launches e-commerce in the US [CPP-Luxury]

• Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]

• Business of Fashion reaches 500,000 followers on Twitter [BoF]

• Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]

• Consumers turn to social media for customer service [WWD]

Digital snippets: Michael Kors, Louis Vuitton, Rebecca Minkoff, Next

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.

Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:

• Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]

• Next rolls out Facebook app to mark 30 years of fashion [Marketing magazine]

• Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]

• Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]

• E-Commerce is head over heels for Pinterest, and for good reason [All Things D]

• Retailers feast on free Facebook tools, shun ads [Reuters]

• Luxe brands register for domain names [WWD]

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]

• Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]

• Nike’s interactive ad challenges viewers to find secret content [PSFK]

• Michael Kors opens new store via email, social video invite [Luxury Daily]

• Dove seeks ‘brand love’ with strategic shift to Facebook [Marketing Magazine]

• Target rolls out Shopkick app [BrandChannel]

• E-commerce in China: how the world’s biggest market buys online [Mashable]

• Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

• IFB launches interactive Instagram campaign for summer [FashionablyMarketing.Me]

Digital snippets: Jimmy Choo, Uniqlo, Nike, Michael Kors, Dolce & Gabbana, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Digital scorecard: Jimmy Choo 24:7 Stylemakers [BoF]

• Uniqlo bids you good morning with new social app (as video above) [Co.Create]

• Nike marketing boss attacks ‘old’ approach to social media [Marketing Magazine]

• How Michael Kors drives engagement thru mobile-friendly Facebook apps [Fashion's Collective]

• The New York Times expanding street style coverage [WWD]

• Dolce & Gabbana presents new eyewear collection with silent short film [Luxury Daily]

• How to reach the digital affluent male [Luxury Society]

• Amazon leaps into high end of the fashion pool [NY Times]

• The Bottom Line: Pinterest vs Facebook [BoF]

• Styku: how Microsoft’s Kinect could replace your tailor [Fast Company]

• Digital IQ Index: Brazil, Russia, India [L2 Think Tank]

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]

• Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]

• Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]

• Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]

• H&M celebrates Marni launch with Instagram competition [FashionablyMarketing.me]

• Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]

• Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]

• Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Digital snippets: Dior, Made Fashion Week, Moda Operandi, Bottega Veneta, Michael Kors, Dove

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Dior gains most post likes on Facebook during January (see above chart) [WWD]

• Sound technology enables real-time image sharing in Made Fashion Week’s new app [NY Times: Bits]

• Fashion start-up Moda Operandi: now opening to the world [Mashable]

• Behind-the-scenes as artist Jack Pierson works with Tomas Maier to create Bottega Veneta’s SS12 campaign, The Art of Collaboration [YouTube]

• Michael Kors uses Twitter and Instagram in Valentine’s Day campaign [Luxury Daily]

• Dove erects Valentine’s Day ‘tweet screen’ in London [Campaign]

• For fashion brands: your top 5 Pinterest questions answered [Fashion's Collective]

• YouTube beauty: top 10 channels to follow [Mashable]

Michael Kors launches Bag Alert Facebook campaign

Michael Kors has launched a Facebook campaign featuring established street-style bloggers capturing real women they see carrying Michael Kors bags.

“Bag Alert” will see different bloggers’ work posted for one week at a time, through the end of 2011. Fans can then vote on their favourite photos to be in with the chance of winning a bag from the designer’s holiday collection.

“Social media is now part of our brand’s DNA,” says Michael Kors. “It’s a way to communicate directly with our consumers, to let them know how much their opinions matter to us and to keep moving the needle forward in our interaction with them on every possible platform. And of course this is a fabulous way to see how all of these chic real women incorporate Michael Kors into their own style.”

The blogger with the most popular photo at the end of the initiative will receive a cash donation to a charity, and be featured on the brand’s editorial platform, Destination Kors, in 2012.

Michael Kors launches digital destination

Michael Kors has launched a new HTML5 lifestyle site, which along with offering users access to full e-commerce functionality, centres around offering exclusive content and insight into the world of the designer.

Destination Kors, was created in partnership with New York-based agency, VMG Creative, and is curated by Michael Kors himself.

It hosts never-before-seen videos including those of the designer’s trips around the world, behind-the-scenes on his runway shows, and the premiere of his 30^th anniversary celebration, starring celebrities such as Jennifer Hudson, Mary J Blige and Debra Messing.

“I am so excited to have an online destination that can serve as the home to everything this brand is about,” said Kors. “With Destination Kors, I can create engaging, interactive content for my customers and fans. I can also showcase who I am and what I represent in the fashion and lifestyle space on a digital level.”

There is also a personal scrapbook highlighting the designer’s current inspirations and images from his trips, while fans of Project Runway are able to get the inside scoop on what Kors thinks of the competing designers each week.