Digital snippets: Louis Vuitton, Target, John Lewis, M&S, Chinese shoppers

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton releases Retracing the Trunk video (as above) [Dazed Digital]

• Target hosts interactive runway show powered by Twitter [BrandChannel]

• Q&A: John Lewis on the ingredients of a successful multichannel retail strategy [Econsultancy]

• Rosie Huntington-Whiteley’s M&S lingerie advert complaints dismissed [Vogue.co.uk]

• Chinese shoppers have gone mobile. So should brands [JingDaily]

• Fashion 2.0: Online vintage heats up [BoF]

• Three major hurdles brands face launching e-commerce in China [Fashion’s Collective]

• 50 must-have fashion apps to download now [StyleCaster]

• The most influential personal style bloggers right now [Fashionista]

Digital snippets: Calvin Klein, M&S, River Island, Alberta Ferretti, Net-a-Porter

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Lara Stone dances to Salt N Pepa’s “Push It” in new Calvin Klein Underwear video (as shown) [GraziaDaily]

• M&S pledges to ‘fail fast and move on’ with £250m e-commerce drive [Marketing Magazine]

• River Island’s brand director Farida Kaikobad discusses social media [DisneyRollerGirl]

• Alberta Ferretti unveils revamped website [WWD]

• Net-a-Porter creates iPad app for entertainment and e-commerce [Econsultancy]

• Createthe Group launches social fashion game [WWD]

• New app Cinemagram draws brands with Instagram-like GIF function [MediaPost]

• Style Coalition introduces online video channel [NY Times]

Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Alexander McQueen backstage film AW12 (as above) [DisneyRollerGirl]

• Vogue.com, SHOWstudio win Webby Awards [WWD]

• M&S raids its archives to create interactive lingerie timeline [Pressitt]

• Nike projection mapping sees building twist [Digital Buzz]

• Guess Inc’s social strategy [WWD]

• Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]

• Japanese virtual stores designed to give realistic in-store experience [PSFK]

• Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]

• Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]

Digital snippets: Givenchy, Miu Miu, Chanel Boy, 7 for all Mankind, Gap, M&S

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Liv Tyler cover INXS song for new Very Irrésistible Givenchy Electric Rose fragrance ad (as above) [YouTube]

• Woman turns into a dress in Miu Miu’s new short film [The Cut]

• Alice Dellal stars Karl Lagerfeld’s short 1920s-inspired silent film for Chanel Boy [Fashionologie]

• First episode of 7 for all Mankind’s James Franco-directed video series starring Lily Donaldson, launches [7 for all Mankind blog]

• Gap uses bloggers for new Styld.by digital catalogue [PSFK]

• M&S brings discount Outlet offering online [Brand Republic]

 

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How social media helped Kate Spade become a global brand [Mashable]

• How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]

• Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]

• Madewell launches fun fashion choose-your-adventure video [T magazine]

• Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]

• Gucci most searched fashion brand on Bing [The New Age]

• John Lewis launches 24-hour virtual shop [PSFK]

• GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]

• Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]

Digital snippets: Google+, Yoox, Victoria Beckham, Cartier, DKNY, M&S, Groupon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Google+ launches brand pages, Burberry, Macy’s and H&M first of fashion industry involved [Google Blog]

• Profile: Federico Marchetti, founder of Yoox Group [Financial Review]

• Victoria Beckham partners with Net-a-Porter to launch exclusive capsule dress collection (as pictured) [Vogue.co.uk]

• Cartier gets digital [WWD] 

• DKNY moves “Notes On A City” to Tumblr, expands brand content [FashionablyMarketing.Me]

• M&S adds social component to online video channel to push new Christmas TV ad [New Media Age]

• Groupon valued at nearly $13bn after IPO [Brand Republic]

• Amazon’s Endless.com launch iPhone app [Techcrunch]

Digital snippets: Norma Kamali, Net-a-Porter, StylistPick, Swarovski, M&S

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• 

  Norma Kamali SS12

  Norma Kamali hosts 3D video fashion show, launches website [Forbes]

• Net-a-Porter’s autumn ads tie-in Aurasma augmented reality [WWD]

• Celebs meet tech – Cheryl Cole collaborates with Stylistpick [TechCrunch]

• Tommy Hilfiger finds Facebook generates most views of interactive videos [NewMediaAge]

• Swarovski to run SCVNGR hunt in London [Mashable]

• M&S targets fashion bloggers with Limited Collection push [Marketing magazine]