Digital snippets: Louis Vuitton, Target, John Lewis, M&S, Chinese shoppers

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton releases Retracing the Trunk video (as above) [Dazed Digital]

• Target hosts interactive runway show powered by Twitter [BrandChannel]

• Q&A: John Lewis on the ingredients of a successful multichannel retail strategy [Econsultancy]

• Rosie Huntington-Whiteley’s M&S lingerie advert complaints dismissed [Vogue.co.uk]

• Chinese shoppers have gone mobile. So should brands [JingDaily]

• Fashion 2.0: Online vintage heats up [BoF]

• Three major hurdles brands face launching e-commerce in China [Fashion’s Collective]

• 50 must-have fashion apps to download now [StyleCaster]

• The most influential personal style bloggers right now [Fashionista]

Digital snippets: Royal Wedding, Gap, Facebook Deals, Breitling

Some more great stories from around the web surrounding all things fashion and digital this week:

• Gap partners with Visa to alerts consumers via mobile to discounts and offers when in vicinity of a retail store [All Things D]

• Facebook launches ‘Deals on Facebook’ and in so doing promises to offer a more social experience than Groupon [AdAge]

• Breitling turns to Facebook to promote its “Spirit of Aviation” photography contest, winner selected by brand ambassador John Travolta to receive private pilot’s license trainig [Luxury Daily]

• And finally, how is it possible not to mention the royal wedding today: great post from Mashable on how to watch it online, as well as another about networks engaging consumers across multiple channels for what it’s saying is going to be the ultimate “two-screen experience”. Not far wrong – I personally will be combining BBC on the TV, with Twitter (#royalwedding) on my phone, the royal channel on YouTube and Vogue.com through my laptop. Enjoy!