Digital snippets: Burberry, Nike, ShoeDazzle, Macy’s, Elle, Trendabl

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Burberry releases sneak preview of its forthcoming eyewear campaign (as above) [YouTube]

• Nike continues tech offensive, launches e-commerce football app [The Next Web]

• ShoeDazzle scraps monthly subscription model, adds lingerie and dress lines [Fast Company]

• Macy’s looks to capitalise on tech-savvy generation [Brand Channel]

• Elle UK boosts magazine subscriptions following live stream of Kristen Stewart cover shoot on Twitter [Media Week]

• The 10 most mesmerizing fashion gifs [Fashionista]

• My-Wardrobe co-founder launches LoveHats.com, incorporates virtual try-on service [WGSN Tumblr]

• Trendabl launches; a lot like Instagram for fashion [Business Insider]

Digital snippets: L2 Digital IQ, My-wardrobe.com, Versace and H&M, Olivia Palermo

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• My-wardrobe.com profile: can Sarah Curran (pictured) compete with Asos? [The Guardian]

• L2 releases 2011 Fashion Digital IQ study (as below), Burberry take top spot, Kate Spade a newcomer, Hermès and Prada plummet [L2 Think Tank]

• Versace and H&M partner with Polyvore ahead of designer collaboration [FashionablyMarketing.Me]

• Olivia Palermo launches own fashion blog, employs five staff and at least 11 contributors [Elle]

• Vogue among Condé Nast titles to join iPad by early 2012 [Mashable]

Digital snippets: The Outnet, Tiffany & Co, Coca-Cola, My-Wardrobe, #IWNY

Tiffany & Co's Love is Everywhere

Some more great stories from around the web surrounding all things fashion and digital this week:

• Net-a-Porter’s designer discount site The Outnet launches iPhone app [WWD]

• Tiffany & Co releases multimedia microsite inviting users to tag ‘Love is Everywhere’ map with most romantic memories [Mashable]

• Coca-Cola teams with Yahoo for digital fashion channel ‘Style it Light’ [Brand Republic]

• Outdoor clothing brand Merrell launches website to create world’s largest ever panoramic picture [Contagious]

• E-commerce sites turn to stylists to cash in on consumer desire for Hollywood experience [WSJ]

• Online retailer My-Wardrobe sees sales soar 96% [Drapers]

Meanwhile, next week looks set to be another exciting one – I’m off to Internet Week New York, attending events including the CM Summit, the IAB Innovation Days, Realtime NY11, OMMA Social and more.

There are also some fun fashion inserts including talks from Sarah Bernard of The Thread on Yahoo! Shine, and a crowdsourced runway show to celebrate the 5th Anniversary and relaunch of social shopping site Kaboodle.com.

I’ll post all things relevant as often as I can.