Digital snippets: Peter Som, Bergdorfs, Prada, Jean Paul Gaultier, American Eagle

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter moving into the beauty space. News of Pinterest’s new analytics platform and Facebook’s planned integration of the hashtag have also hit. Here are the rest of the highlights sourced from around the web…

Don’t forget to check out this wrap-up report from SXSW Interactive as it applies to the fashion industry too.

 

• Behind Peter Som’s 3.3 million Pinterest followers [BoF]

• Insider Access: Q&A with Cannon Hodge, Bergdorf Goodman [Fashion’s Collective]

• Wes Anderson and Roman Coppola made a Prada film (as per above trailer) [Fashionista]

• Jean Paul Gaultier launches responsive web design [Web&Luxe]

• American Eagle spoof video pokes fun at skinny jeans trend [NY Daily News]

• Neiman Marcus launches fashion contest on Pinterest [WWD]

• Justin Bieber plays drums in adidas NEO interactive lookbook [MTV Style]

• Aeropostale launching new tech for teens [Business Insider]

• Puma seeks to celebrate individuality with Worn My Way lifestyle campaign [Marketing magazine]

• 3D printing clothes at home could be reality by 2050 [PSFK]

• Google Glass app identifies you by your fashion sense [NewScientist]

• Zalando concept car spots fashions, transforms into changing room [Gizmag]

• China entering e-commerce and mobile “golden age”. So why are fashion brands lagging? [Jing Daily]

• What real-time branding means for luxury brands [Luxury Daily]

Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]

• Neiman Marcus spotlights jewellery with shoppable music video [Mashable]

• Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]

• Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]

• Nicole Miller becomes first fashion designer on Vyou [Mashable]

• Benetton to launch European e-commerce site [Marketing]

• New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]

• The business of blogging: The Man Repeller [BoF]

• Common missteps your brand is making on Pinterest [Fashion’s Collective]

Digital snippets: Neiman Marcus, YSL Beauté, Mercedes, Nike, Revlon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Neiman Marcus app syncs shoppers and sales staff [Mashable]

• Yves Saint Laurent Beauté launches limited edition make-up palette on Facebook [Web&Luxe]

• Joan Smalls stars in latest Mercedes fashion campaign (as above) [Telegraph]

• Nike launches limited edition Ice FuelBand [Brand Channel]

• Revlon charts new digital course [WWD]

• Luring online shoppers offline [NY Times]

• Comment: Luxury must become interactive to survive [Wired UK]

• Fashion industry aims to corner the Chinese market with Weibo [Fashionista]

• Four rules for luxury brand mobile marketing [Mashable]

• When Instagram becomes a springboard for e-commerce success [Business News Daily]

#SXSW Interactive: a new must on the fashion calendar

I have just returned from the most incredible week at SXSW Interactive, where speakers varied from Al Gore and Sean Parker, to Ray Kurweil, Biz Stone and Dennis Crowley.

I’m in the midst of finishing off a piece on the key thoughts and ideas from the week – to be published elsewhere [UPDATE: if you're interested please email me for a copy].

In the meantime, I wanted to write one very short and simple blogpost that says, if you’re a fashion brand aiming to achieve anything along the lines of digital success, you need to go next year.

SXSW is the place to hear industry leaders (aforementioned and more) give expert insights; it’s the place to learn about new innovations and source fresh inspirations; and it’s the place where trends and directions for the tech world break.

But more importantly, it’s the hottest place to network with anyone and everyone also working in this space. Serendipity as Mashable calls it here. From meeting new start-ups and coordinating with established platforms, to swapping ideas with those from your own industry, it’s the perfect playing ground for getting your head both in the game and ahead of the curve.

And if that isn’t convincing enough, it speaks volumes to see which brands are already doing it. There this year were teams from Burberry, Victoria’s Secret, Calvin Klein, Ralph Lauren, DKNY, Neiman Marcus, Bergdorfs, Net-a-Porter and Moda Operandi… not to mention fashion-specific platforms including Lyst and publications from The Business of Fashion and WGSN, to Fashion’s Collective.

It was undoubtedly one of the most valuable experiences of my career to date.

I hope to see you there in 2013!

Digital snippets: Jean Paul Gaultier, Barneys, Neiman Marcus, Cartier

I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.

In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:

 

• Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]

• Barneys launches shoppable video for spring CO-OP campaign [The Window]

• Neiman Marcus tests new customer service app [WWD]

• Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]

• Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]

• Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]

• Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]

• Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]

• Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]

• H&M celebrates Marni launch with Instagram competition [FashionablyMarketing.me]

• Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]

• Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]

• Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Digital snippets: Neiman Marcus and Foursquare, blogging, vlogging and the tablet at retail

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Neiman Marcus to give away handbags in Foursquare hunt [Mashable]

• Haul videos: marketing to teens through teens [FT]

• Retailers focus on tablets [WSJ]

• How street style changed the frontier of fashion photography [The Cut]

• Fashion bloggers and their agents [NYTimes]