Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
- Kate Spade’s digital play [WWD]
- British fashion gets a web dynamo: Natalie Massenet [NY Times]
- Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
- T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
- Rachel Roy opts for digital runway show [WWD]
- Whistles launches new website [Whistles]
- Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
- How Pose became the ‘Instagram of fashion’ [Mashable]
- Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
- Pinterest’s retail problem [AdWeek]
- Ebay in agency talks over fashion project [Campaign]
- Seven apps perfect for fashion week (or any week) [Refinery29]
- Branded mini-movies as China marketing tool: boom or bust? [JingDaily]
British designer Matthew Williamson launched a short film yesterday to celebrate his 15-years in the industry.
“XV” stars Sienna Milller, Poppy Delevingne and Andrea Riseborough, as well as eight ballerinas from the Royal Ballet and even a unicorn. Shot at Aynhoe Park, a 17th century country house in Oxfordshire, it’s a beautiful spin inside the colourful, ethereal and imaginative world of Williamson’s own mind.
The plot (scripted by Mark Whelan) follows Williamson’s dreams as a 15-year old boy lying in bed on a school morning before his Mum (Riseborough) calls up the stairs to wake him.
It was directed by Tell No One’s Luke White and Remi Weekes, with the ballerinas choreographed by Random Dance company’s Wayne McGregor.
Williamson has also created a limited edition collection in collaboration with Swarovski for the occasion, seen worn by Miller, Delevingne and ballerina Melissa Hamilton in the film. It is otherwise available to buy exclusively at Net-a-Porter.com and the designer’s London store.
Below are a selection of behind-the-scenes images from the film, as well as a making-of video featuring interviews with the stars.
“She’s white, fluffy and quite possibly the best-dressed cat on the planet,” reads the copy on Net-a-Porter’s latest video uploaded to YouTube. “Oh, and did we mention she’s a Lagerfeld?”
The luxury online store has released a teaser (as above) featuring Karl Lagerfeld’s now infamous feline friend, Choupette, who just celebrated her first birthday.
A full-length exclusive video with the “oh so chic” cat, is slated to follow, presumably to tie in with the release of Lagerfeld’s second Karl collection on Net-a-Porter from today.
Got to love it when fashion doesn’t take itself quite so seriously…
Net-a-Porter returned to its virtual window shop concept to launch the new Karl by Karl Lagerfeld collection in several cities around the world today.
First previewed at Fashion’s Night Out in September 2011, the augmented-reality storefronts allowed customers to shop the collection by scanning products with their iPads or iPhones. In doing so, they were also in with the chance of winning various prizes from the luxury retailer.
The pop-up windows were on show in London, New York, Berlin and Sydney, as well as in Paris where Lagerfeld himself was in attendance. He told reporters: “We are making fashion and technology history.”
The 70-piece collection launched exclusively online at 10.30am EST worldwide; following which numerous pieces quickly sold out.
The site also hosts a huge variety of Karl-themed content, not to mention what can only be referred to as a Google Doodle-inspired logo, featuring Lagerfeld’s silhouette in place of the “a” in Net-a-Porter…
Happy new year all! Here’s a handful of some good fashion and digital stories you may have missed over the festive period:
- Karl Lagerfeld creates app for new Net-a-Porter collection, users able to “Karlify” themselves [iTunes]
- Moschino launches Facebook photo app to engage with fans worldwide [PSFK]
- Dolce & Gabbana builds loyalty through fan-curated music video contest [LuxuryDaily]
- ASOS Marketplace sales grow 690% in a year [NewMediaAge]
- Tour the funky headquarters of the world’s fastest growing startup, Fab.com [BusinessInsider]
Lots more to follow soon…