Tag Archives: New Balance

Digital snippets: Oscar de la Renta, Victoria Beckham, Kate Spade, Bloomingdale’s, Nike

23 Apr

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta live pins bridal show (as pictured) [The Cut]
  • Victoria Beckham’s social whirl [WWD]
  • Bloomingdale’s virtual reality windows let shoppers try on shades [NY Daily News]
  • Nike creates new Twitter RSVP system to facilitate shoe releases [Stupid Dope]
  • New Balance Boston’s digital community board gives real-time running updates [PSFK]
  • LVMH on managing its brands on Facebook [WSJ]
  • US Elle tries Facebook commerce, launches shoppable trend guide [Mashable]
  • Fancy hits 500,000 users, 1,000 merchants [Gigaom]

Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

13 Aug

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]
  • Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]
  • David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]
  • Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]
  • Shiseido launches e-commerce site in US market [PR Newswire]
  • Stores begin offering electronic versions of receipts [NY Times]
  • Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

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