Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Target website issues continue; “plagued by glitches” [AdAge]
- Profiling From Me To You’s Jamie Beck and Kevin Burg: how a blogging duo is changing fashion photography with animated cinemagraphs [Mashable]
- New Look launches first iPhone app, designed for use in-store [New Media Age]
- Polyvore creates monthly magazine [AdWeek]
- Publishers say tablet business is picking up; $10m for Condé Nast and Hearst not far off [WWD]
Some more great stories from around the web surrounding all things fashion and digital this week:
- Behind the scenes of New Look’s 100 Days of Summer TV ad [New Look]
- L’Oréal partners with Demand Media in exclusive curated ad deal [WWD]
- Nars launches makeover tutorial microsite [Mashable]
- Lady Dior multimedia exhibition hits Shanghai [Jing Daily]
- Leading European flash sales site Vente Privée partnering with AmEx for US launch [TechCrunch]
- You can now tag brand and product pages in Facebook photos [Mashable]
- TheFind aiming to define e-commerce on the tablet with new catalogue iPad app [AllThingsD]
UK high street retailer New Look has unveiled its new m-commerce site.
Designed to encourage its users to have the confidence to buy from their phone, it focuses on offering both an engaging and a seamless transactional service.
It features a one-click checkout, high quality zoom, the ability to view and compare products in one, two or three columns, and social media integration.
The search is also refinable on the page, while users will be able to see whether the particular product they’re after is running low or out of stock.
Dom McBrien, e-commerce director at the store, says: “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.
“Research suggests that in 2012 access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity.
“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”