Nick Knight has produced a film for Topshop in celebration of its 10 years of designer collaborations and 10th anniversary as sponsor of the British Fashion Council’s NEWGEN scheme supporting up-and-coming talent.
The spot stars supermodel Karlie Kloss in an array of looks from the high street retailer’s best designer collections of the past decade, including Richard Nicoll, Mary Katrantzou, Marios Schwab and Christopher Kane.
It launched on SHOWstudio and Topshop.com this morning, in time for the first day of London Fashion Week.
It will also be shown on the outdoor screen of LFW’s Somerset House throughout the week, in Topshop’s store windows and on London Underground station platforms.
Just been browsing some of the initiatives for London Fashion Week, which starts first thing tomorrow, and came across the series of in-store workshops being held at Topshop’s Oxford Circus store.
The session on blogging from the front row (Saturday at 11am and 5.30pm) sounds great – those behind Topshop’s Inside-Out and Susie Bubble will be hosting. Seems to be a lot of legs for “how to” events in retail at the moment…
There’s also an illustration master class curated by the Design Museum and in collaboration with artist Howard Tangye tomorrow, and a live Q&A with hip young designer David Koma next Tuesday.
For those wanting extra fashion facts about the NEWGEN designers the retailer is sponsoring at fashion week this season, you can also pick up one of their QR-coded fashion bookmarks which on scanning leads through to an insightful film.