Tag Archives: Next

Digital snippets: Michael Kors, Louis Vuitton, Rebecca Minkoff, Next

18 Jun

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.

Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:

  • Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]
  • Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]
  • Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]
  • E-Commerce is head over heels for Pinterest, and for good reason [All Things D]
  • Retailers feast on free Facebook tools, shun ads [Reuters]
  • Luxe brands register for domain names [WWD]

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

2 Dec

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How social media helped Kate Spade become a global brand [Mashable]
  • How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
  • Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
  • Madewell launches fun fashion choose-your-adventure video [T magazine]
  • Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
  • Gucci most searched fashion brand on Bing [The New Age]
  • John Lewis launches 24-hour virtual shop [PSFK]
  • GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
  • Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]
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