All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

• Kenneth Cole reminded the audience to turn their smartphones ON during his show, pledging to donate a dollar to AIDS research foundation amfAR for every tweet with the #KCRUNWAY hashtag

• He also turned the cameras on the crowd when he sent models out during the finale clad with their own phones (see pic above)

• Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

• Rebecca Minkoff was the victim of Twitter trolls. A huge learning in this one

• Kimberly Ovitz sent 3D-printed jewellery down the runway alongside her autumn/winter 2013/14 collection

• The Y-3 collection featured a 360° and interactive live-stream, including four different views of the runway and backstage on one screen

• Still to come tomorrow is Michael Kors’ All Access – All Angles initiative, another 360° live-stream experience, and the postponed Marc Jacobs show featuring pre-coverage with model Jessica Stam

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]

• Kate Spade’s digital play [WWD]

• British fashion gets a web dynamo: Natalie Massenet [NY Times]

• Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]

• T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]

• Rachel Roy opts for digital runway show [WWD]

• Whistles launches new website [Whistles]

• Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]

• How Pose became the ‘Instagram of fashion’ [Mashable]

• Here’s Net-a-Porter’s new magazine The Edit [Fashionista]

• Pinterest’s retail problem [AdWeek]

• Ebay in agency talks over fashion project [Campaign]

• Seven apps perfect for fashion week (or any week) [Refinery29]

• Branded mini-movies as China marketing tool: boom or bust? [JingDaily]

How to follow #NYFW online

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from Mashable on keeping abreast of it all from home: How to follow New York Fashion Week online

KCD’s Digital Fashion Shows open to the public

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open to the public for the first time this season.

Kickstarting for autumn/winter 2013/14 during New York Fashion Week, the virtual runway shows aim to provide fans with the same “front row experience” as industry insiders. A slicker version than live-streamed affairs, however, they incorporate a pre-recorded catwalk presentation, high res images ready for download, detailed notes about the collection, and even beauty shots.

“The log-in response from non-invitees was tremendous and as it continued to grow with each digital show it became necessary to respond to our client’s request to open the platform’s doors wider for greater exposure,” said Rachna Shah, KCD’s digital managing director.

Accordingly, the now open nature of the platform will also enable users to share each show via email and social media for the first time this season, as well as invite friends to watch.

Designers Peter Som and Pierre Balmain have already announced participation, hosting their runways on the site on Wednesday, February 13 at 9am EST, and Friday, February 8 at 9am EST, respectively.

Som said: “The eye goes through an added process designing for the digital runway. You see the looks more dimensionally and more cinematically which is an inspiring new challenge.” He explained that the format will provide “an opportunity to try out a new platform that can reach a lot of people. The show will tap right into the digital and online presence of my brand and it will allow me to try something new creatively.” It is being shot at Made at Milk in New York and wil feature eight models.

Pierre Balmain meanwhile is using DFS for the second season, previously with a show recorded in Beijing, this time in Paris. Menswear brand Alexander Plokhov will also show on the site on Saturday, February 9 at 10am EST. Further announcements will follow for Paris.

Digital snippets: Chanel, Hugo Boss, Warby Parker, My Flash Trash, CES

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Gamines and a godson star in Karl Lagerfeld’s new Chanel film [Telegraph Fashion]

• Hugo Boss bolsters runway live-streaming via mobile, Spotify [Luxury Daily]

• Warby Parker’s latest annual-report infographic is a sight for sore eyes [AdWeek]

• My Flash Trash wins second round of investment [Professional Jeweller]

• 12 fashion forward tech accessories from CES [Mashable]

• What can we learn from the top five retail brands on Twitter? [Econsultancy]

• Hearst to host technology event during NYFW [WWD]

• UK retailer woes laid bare as web prompts fashion foray [Bloomberg BusinessWeek]

• Fashion, innovation and lessons from Silicon Valley [Brand+Commercial]

And as bonus, here’s an incredible deck on social, digital and mobile stats from China. It’s bulky, but well worth the read: [We Are Social]

Fashion Hackathon set for MBFW New York, winning app to be launched by CFDA

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves a challenge facing the industry.

Hosted by Decoded Fashion, who has previously run conferences focused on fashion and technology in both New York and London, the initiative will see fashion and retail executives joining 30 teams on the morning of February 2 to discuss their pain points, the technology they currently use, and the technology they wish existed.

These conversation will inspire the hackers to come up with the new apps, designing and building them within the space of 24 hours.

The best three will then have until February 14 to prepare (with mentorship) for a finale due to take place at MBFW. There they will present to a panel of judges from both the technology and fashion worlds, including Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), Harrison Weber of The Next Web, and Benita Singh of Source4Style.

The winning team will win cash in the region of $15-$25k as well as the opportunity to have their creation launched by the CFDA.

2012: a designer meets digital year in review

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

• C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection

• DVF introduces Google Glass to NYFW catwalk

• Topshop #LFW show to offer customisable, instantly shoppable looks online

• Physical Pinterest board pops up at Westfield UTC mall

• ThingLink’s interactive Twitter images could be a natural fit for fashion brands

• Levi’s launches first brand magazine on Flipboard

• Asos partners with Aurasma on scan to shop app

• Chloé launches digital archive for 60-year celebration

• Harrods launches Pinterest contest for Queen’s Diamond Jubilee windows

• Shoppable films: fad or future?

Digital snippets: Burberry, Victoria Beckham, Target, Phillip Lim, Karl Lagerfeld

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One inbox down and a full scour of my favourite news sources later, and here are some of the highlights:

• Why Burberry wants to bring the online experience to stores and not vice versa [Mashable]

• Victoria Beckham most talked about designer on Twitter during NYFW, adds 57k followers (as pictured) [Vogue UK]

• Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy [DisneyRollerGirl]

• Five digital highlights from New York Fashion Week [Mashable]

• Target launches shoppable short film series [NY Times]

• Phillip Lim “Kill the Night” comic available online [3.1 Phillip Lim]

• Karl.com gets a makeover [WWD]

• Gilt Groupe to shutter Park & Bond [AllThingsD]

• Just launched: Versace’s new e-commerce site [StyleBistro]

And a couple of interesting Twitter tidbits from Business Insider:

• The truth about Twitter: it’s not a mainstream technology [Business Insider]

• Instagram’s daily users blow past Twitter’s [Business Insider]

Calvin Klein partners with FashGif for fun Tumblr images

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection.

The initiative sees still catwalks shots from the recent NYFW show brought playfully to life through added interest and detail, thanks to the signature work of FashGif’s Greta Larkin. As her page reads, it’s all about “making fashion move”.

Each image is appearing on Calvin Klein’s own Tumblr page every day this week. Below are two more examples of those released so far.

The company is also continuing its relationship with blogger and model Hanneli Mustaparta, focused on behind-the-scenes images from fashion week.

FashGif also created this exclusive image for trend forecasting site WGSN’s Tumblr last week, inspired by the Proenza Schouler SS13 show:

Digital snippets: Burberry, Dior, Dolce & Gabbana, Ralph Lauren, Proenza Schouler

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry opens digitally integrated store in London (as pictured) [Mashable]

• Marion Cotillard presents Lady Dior web documentary [Harper's Bazaar]

• Marie Claire claims UK first with Dolce & Gabbana video ad in October issue [Media Week]

• Ralph Lauren previews SS13 accessories collection on Instagram [WWD]

• Proenza Schouler’s spring collection was inspired by Tumblr [Refinery 29]

• Uniqlo promotes San Fran store with interactive experience starring YouTube cat Maru [TheInspirationRoom]

• Zappos crunches Pinterest data to suggest tailored purchase recommendations [Contagious]

• New York Fashion Week street style is often a billboard for brands [NY Times]

• These virtual models could be the future of online shopping [Business Insider]