Digital snippets: Burberry, Nicola Formichetti, Ralph Lauren, StyleMint, H&M

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]

• Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]

• Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]

• Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]

• H&M launches e-commerce in US via Elle.com [WWD]

• Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]

• Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]

• Facebook pulls daily deals service [Media Week]

Digital snippets: Olsens and Anna Wintour, Vogue, Guess, Sephora, NYFW

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• The Olsen twins and Anna Wintour feature in QR code artwork (as pictured) [Mashable]

• Vogue launches social media panel of 1,000 “influential” women as platform for advertisers [AdWeek]

• Guess among brands adopting new technology that allows integration of own consumer information with Facebook’s ‘social graph’ user database [Brand Republic]

• Beauty retailer Sephora unveils iPhone and iPad app [The Independent]

• New York Fashion Week documentary premieres [Racked]

• Facebook commerce in detail [Fashion’s Collective]

Behind-the-scenes at Olsen twins’ StyleMint

The launch of Mary-Kate and Ashley Olsen’s new e-commerce site StyleMint is proving ever closer with the unveiling of a behind-the-scenes video from its first photoshoot in Brooklyn.

Watch it here:

And read more about the social strategy at camp Olsen, here.

Social strategy at camp Olsen

Mary-Kate and Ashley Olsen’s social efforts across their various brands were exposed in WWD last week.

While the business-savvy twins don’t participate in any of the digital activity themselves, they are said to recogise the importance of it.

Accordingly, across The Row, Elizabeth and James, and Olsenboye, there are campaigns on Twitter, Facebook and YouTube, as well as relationships with bloggers.

The approach taken, however, varies brand to brand.

“Elizabeth and James, for example, has a strong feeling for music, and its designated Tweeter will write about Fleetwood Mac if that’s the music Mary-Kate and Ashley are playing in the showroom. They also run contests and sponsor giveaways for items not available in stores, like colorful Elizabeth and James notebooks,” the article reads.

For Olsenboye’s launch at JCPenney meanwhile, the company invited bloggers to create a series of videos.

The forthcoming launch of the twins’ t-shirt e-commerce site StyleMint (expected in July) was also touched upon.

“StyleMint ‘s digital footprint will include the e-commerce site, the StyeMint blog, Facebook, Twitter and YouTube channel, as well as regular e-mail trend reports full of insider tips on the latest trends and styling advice from Ashley and Mary-Kate,” said Josh Berman, CEO of BeachMint, the e-tail company partnering with the sisters on the launch.

He went on to highlight the site’s Twitter account at @mystylemint and Facebook page at facebook.com/mystylemint.

For those with access, the full story can be read here: The Olsens’ Social Swirl

 

Digital snippets 08/04

Some more great stories from around the web surrounding all things fashion and digital this week:

• Mary-Kate and Ashley Olsen to launch personalised shopping website, StyleMint.com [The Cut]

• Miu Miu unveils new e-store in US, Japan and across Europe [FTape]

• Behind the scenes with the celebs in H&M’s new Fashion Against AIDS campaign [Interview]

• Style.com to launch print edition [Adweek]

• Twitter to offer brand pages in the same vein as Facebook [Marketing]

• Living Social valued at $3bn after funding round [Dealbook]