Some more great stories from around the web surrounding all things fashion and digital this week:
- Oscar PR Girl joins Pinterest (as pictured) [Pinterest]
- Here’s why Pinterest works better than Google+ [ReadWriteWeb]
- Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]
- Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]
- Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]
- New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]
- Fab.com acquires FashionStake after seven months of rapid growth [All Things D]
- Women’s Wear Daily launches on iPad [Mashable]
Oscar de la Renta has turned to f-commerce with the launch of a limited edition cocktail ring featuring a solid concentration of its Esprit d’Oscar fragrance, available exclusively for Facebook fans from today.
Thanks to technology provided by social commerce company 8thBridge, the initiative allows users to shop the product end to end, therefore without leaving their Facebook feed. (All you have to do is “like” ODLR to access the offer).
According to Erika Bearman, vice president of communications, aka Oscar PR Girl, this marks the beginning of a number of f-commerce exclusives that will follow from the brand, each one designed with its fans in mind.
It also demonstrates Oscar’s continuing dedication to social media, and belief that when it comes to sales, its various platforms (Twitter, Tumblr and Facebook) are particularly suited to its fragrance business. The company won back its fragrance licence just last year, and launched Esprit d’Oscar via a Facebook campaign in April 2011.