Digital snippets: adidas, Nars, Hermès, Cole Haan, Wall Street Journal, F-commerce

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas gives Facebook users personalised version of Ebenezer Snoop holiday campaign [PSFK]

• Nars creates a digital journey into the world of Andy Warhol [L2 Think Tank]

• Hermès launches on Tumblr and Pinterest [Hermès]

• Tumblr unveils accessories spotlight section sponsored by Cole Haan [Mashable]

• Wall Street Journal launches shoppable holiday gift guide [AdAge]

• F-commerce ‘too soon’ for retailers, says Facebook’s retail director [Marketing Magazine]

• The end of the smartphone era is coming thanks to computerised glasses [BusinessInsider]

• EyeSee store mannequins gather intelligence on shoppers [Gizmag]

• Ready to download your next pair of shoes? How 3D printing is turning bits into atoms [BusinessInsider]

• Facebook aims for luxury brands with study into how the rich use social [Econsultancy]

Burberry sends out personalised GIFs in #thanksamillion campaign

Burberry is celebrating reaching 1m followers on Twitter with a hashtag campaign thanking individual fans.

The first 3,000 people who retweet or mention @Burberry and #thanksamillion today, are being sent a personalised GIF featuring their Twitter username alongside rain streaming down the window outside (as seen with mine above).

A quick look at some of the feedback on Twitter so far sees comments including:

“I feel very honoured”

“This is too cool. Is it weird if I frame it?”

“Great idea and very well executed”

“THIS is why Burberry is doing so well”

Another success story for the in-house digital team then.

The move follows the brand’s use of animated GIFs during its #tweetwalk at London Fashion Week in February.

Wallpaper* mag invites readers to create own covers again

Wallpaper* magazine has launched its second customisable covers initiative ahead of its August issue.

Following on from the success of last year, readers can once again create their own cover based on a series of graphics, shapes, colours and photography.

Each design will be bound to a copy of the August “Handmade issue” and delivered to the reader.

A series of animated designs can also be selected for use online, with each creation displayed in the Custom Covers gallery at Wallpaper.com.

A Rolex ‘Live for Greatness’ ad on the back page can be personalised too. One of two watches can be selected, as well as a date that will appear on the face of the timepiece, alongside the line: “Some days are made for greatness”.

Publishing director, Gord Ray, said: “Our last Custom Covers project was incredible, with more than 21,000 unique covers created – and delivered. This time, we have an even better design tool, and the back-cover ad from our partner Rolex really adds to the interactive, bespoke experience.”

Applications are open until May 31. The issue goes on sale July 14.