Digital snippets: adidas, Nars, Hermès, Cole Haan, Wall Street Journal, F-commerce

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• adidas gives Facebook users personalised version of Ebenezer Snoop holiday campaign [PSFK]

• Nars creates a digital journey into the world of Andy Warhol [L2 Think Tank]

• Hermès launches on Tumblr and Pinterest [Hermès]

• Tumblr unveils accessories spotlight section sponsored by Cole Haan [Mashable]

• Wall Street Journal launches shoppable holiday gift guide [AdAge]

• F-commerce ‘too soon’ for retailers, says Facebook’s retail director [Marketing Magazine]

• The end of the smartphone era is coming thanks to computerised glasses [BusinessInsider]

• EyeSee store mannequins gather intelligence on shoppers [Gizmag]

• Ready to download your next pair of shoes? How 3D printing is turning bits into atoms [BusinessInsider]

• Facebook aims for luxury brands with study into how the rich use social [Econsultancy]

Physical Pinterest board pops up at Westfield UTC mall

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the renovated Westfield UTC mall.

The outdoor concept sees a billboard-like frame housing both images and actual products as though they’re pins. Various brands and retailers from the mall are represented, with the same shown online on the WestfieldUTC Escape Everyday Pinterest page.

Fans are then invited to create their own board for a chance to win all the items (as shown with the rules below). Included is a pair of Oakley sunglasses, a $500 Splendid shopping spree, a $500 J.Crew gift card with a personal shopper, an ArcLight private screening for 20 people with refreshments, a Seasons 52 Chef’s Table for eight with wine pairings and more.

[LaJollaMom]

Digital snippets: Georg Jensen, Macy’s, Muji, Sanctuary Spa, Marc Jacobs, Pinterest

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Holition and Georg Jensen create 3D augmented reality app (as pictured) [Retail Jeweller]

• Macy’s Twitter and Facebook pages overrun with anti-Trump comments [Mashable]

• Muji to push knitwear via e-paper tallies of Facebook likes [Nikkei]

• Sanctuary Spa rolls out beauty e-commerce platform on YouTube [Marketing Magazine]

• Marc Jacobs launches new luxury, e-commerce experience [InsideFMM]

• Pinterest launches business pages to get cozy with brands [AdAge]

• Deciphering the devices: tablets versus smartphones [WWD]

• Why mobile commerce is set to explode [Business Insider]

• Most e-commerce froth since 2000 stirs up investor doubts: tech [Boomberg]

Digital snippets: Juicy Couture, Gap, Harrods, Fendi

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Juicy Couture launching short shoppable film for holiday campaign (as pictured) [WWD]

• Gap Inc restructures brand leadership for global, digital growth [BrandChannel]

• Harrods partners with Stardoll to set up online store selling virtual copies of designer childrenswear [Marketing Magazine]

• Fendi flaunts fall handbag line via Rome-set spy flick [Luxury Daily]

• Bloggers on fashion’s front row [FT]

• Sally Singer named creative director of digital at US Vogue [Fashionista]

• Condé Nast UK expects digital to account for 30% of total revenues in 2014 [Media Week]

• Pinfluencer brings Pinterest contests to brands’ sites, Facebook pages [AdWeek]

• Here’s how consumers are shopping with their phones [Business Insider]

Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]

• Gucci unveils pinnable banner ad [Mashable]

• Mulberry launches Brilliant Britain online guide [Vogue UK]

• L’Oréal’s Rachel Weiss on social media [Business Insider]

• Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]

• Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]

• L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]

• L’Oréal launches beauty and style app for the Xbox [AdAge]

• Refinery29 and DKNY team up for handbag line [Refinery29]

• It’s live! Harper’s Bazaar launches ShopBazaar [DisneyRollerGirl]

• Infographic: rich media shines for luxury brands [Direct Marketing News]

Digital snippets: Burberry, Dior, Dolce & Gabbana, Ralph Lauren, Proenza Schouler

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry opens digitally integrated store in London (as pictured) [Mashable]

• Marion Cotillard presents Lady Dior web documentary [Harper's Bazaar]

• Marie Claire claims UK first with Dolce & Gabbana video ad in October issue [Media Week]

• Ralph Lauren previews SS13 accessories collection on Instagram [WWD]

• Proenza Schouler’s spring collection was inspired by Tumblr [Refinery 29]

• Uniqlo promotes San Fran store with interactive experience starring YouTube cat Maru [TheInspirationRoom]

• Zappos crunches Pinterest data to suggest tailored purchase recommendations [Contagious]

• New York Fashion Week street style is often a billboard for brands [NY Times]

• These virtual models could be the future of online shopping [Business Insider]

Digital snippets: NYFW, FNO, Emporio Armani, Isaac Mizrahi, Louis Vuitton, Versace

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• How to follow New York Fashion Week online [Mashable]

• Emporio Armani becomes first fashion brand to launch branded playlist on Spotify (as pictured) [Branding Magazine]

• Digital highlights from Fashion’s Night Out New York [Mashable]

• Isaac Mizrahi expands reach with augmented reality [WWD]

• Louis Vuitton marks launch of Yayoi Kusama collection at Selfridges with short films by Ehsan Bhatti [TheInspirationRoom]

• Donatella Versace thanks one millionth Facebook fan [Web&Luxe]

• Anna Dello Russo records pop song and video to accompany her H&M collaboration [Telegraph Fashion]

• Pose, 1M users strong, brings its fashion photo app to the iPad [TechCrunch]

• Turning pins into purchase on Pinterest [AdWeek]

• And a bonus link: I want my clothing to be smarter… [Elapsed Time]

Swarovski turns to Pinterest for jewellery inspiration contest

Swarovski Elements has launched a contest on Pinterest to help celebrate the launch of its new Made With magazine.

Called “Jewels for Every Occasion“, it invites fans to populate their own boards with images of jewellery and style inspiration appropriate for different events, and then submit their entry via Twitter to @Swarovksi using the #jewels4evryoccasion hashtag.

Each board has to include examples of the five following occasions: #everydaychic, #workitgirl, #streetdesire, #nightfever and #celebration.

The five best will be selected to win jewellery from Swarovski Crystallized as well as other goodies. They will also get a copy of the Made With mag, which features more than 300 creations made with Swarosvki Elements by 85 top designers worldwide.

Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]

• Neiman Marcus spotlights jewellery with shoppable music video [Mashable]

• Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]

• Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]

• Nicole Miller becomes first fashion designer on Vyou [Mashable]

• Benetton to launch European e-commerce site [Marketing]

• New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]

• The business of blogging: The Man Repeller [BoF]

• Common missteps your brand is making on Pinterest [Fashion’s Collective]

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

• Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]

• Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]

• Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]

• Nike becomes first UK company to have Twitter campaign banned [The Guardian]

• J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]

• Club Monaco launches Facebook Timeline app [Mashable]

• Tory Burch resets with app, revised blog [WWD]

• adidas athletes #takethestage in its biggest-ever marketing push [Campaign]

• American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]

• Fashion to embrace ‘social gaming’ [WWD]

• Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]

• Pinterest has users, Fancy has a business model [AdWeek]

• NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]

• Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]

• 10 fashion memes that took the internet by storm [Fashionista]