All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

• Kenneth Cole reminded the audience to turn their smartphones ON during his show, pledging to donate a dollar to AIDS research foundation amfAR for every tweet with the #KCRUNWAY hashtag

• He also turned the cameras on the crowd when he sent models out during the finale clad with their own phones (see pic above)

• Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

• Rebecca Minkoff was the victim of Twitter trolls. A huge learning in this one

• Kimberly Ovitz sent 3D-printed jewellery down the runway alongside her autumn/winter 2013/14 collection

• The Y-3 collection featured a 360° and interactive live-stream, including four different views of the runway and backstage on one screen

• Still to come tomorrow is Michael Kors’ All Access – All Angles initiative, another 360° live-stream experience, and the postponed Marc Jacobs show featuring pre-coverage with model Jessica Stam

Digital snippets: Burberry, Uniqlo, Jaeger, Rebecca Minkoff, Reebok, Asos, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry fetes digital at Chicago flagship opening (as pictured) [Mashable]

• Uniqlo partners with GIF artists for holiday campaign [PSFK]

• Jaeger’s new website let down by drab colour scheme [Econsultancy]

• Rebecca Minkoff unveils new site [WWD]

• Reebok edits and refines its social media footprint [AdAge]

• Asos maintains heady rate of sales growth, Q1 up 30% to £165.8m [Reuters]

• Target CMO: content and mobile matters more than campaigns [BrandChannel]

• How eBay became a fast-fashion graveyard [The Cut]

• Five years in and profitable, Gilt refocuses on new leadership, an IPO in 2013 and more [TechCrunch]

• Co-creation: the real social media revolution [Harvard Business Review]

Lyst turns to Google Plus for backstage Hangouts with key influencers during NYFW

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season.

The initiative will see pre-show video interviews taking place with influential editors, bloggers and the designers themselves at the venue, while seven other people invited by the platform connect in remotely and ask their own questions.

Fans will be able to watch the Hangouts as they happen live on YouTube, as well as send in questions in advance to be asked by the host.

The first one will take place tomorrow, Friday, September 7, with the Rebecca Minkoff show at 3pm. Hosted by Teen Vogue’s Eva Chen, the coverage will see interviews with Rebecca, as well as with the hair and make-up artists behind-the-scenes.

On Saturday, September 8, the Tibi show will include an interview with blogger Leandra Medine of The Man Repeller.

“Google+ is becoming a great place for people who are passionate about fashion to meet, share style tips and promote new brands. We’ve been impressed and excited by the ways Lyst is using Google+ to connect with fashion enthusiasts and build a global fan base by the hundreds of thousands,” said a Google representative.

After each of the shows, Lyst will send out the video along with a collection on the site of the favorite looks from the influencers interviewed.

Meanwhile, Lyst has also invited Nina Garcia and Olivia Palermo to broadcast their favourite looks live from the runway. This “Live Lysting” program will see them both share their top items with their followers on the platform.

As individuals add them to their own lists, they guarantee an alert will reach them as soon as that item comes into stock in any store worldwide. This runway tracking tool was launched by Lyst a year ago.

“Lyst is all about letting people craft their own fashion experience by following their favorite brands and influencers – in Nina and Oliva, we’ve got two of the industries most exciting curators for our users to follow,” said Chris Morton, CEO of Lyst.

Digital snippets: Michael Kors, Louis Vuitton, Rebecca Minkoff, Next

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.

Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:

• Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]

• Next rolls out Facebook app to mark 30 years of fashion [Marketing magazine]

• Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]

• Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]

• E-Commerce is head over heels for Pinterest, and for good reason [All Things D]

• Retailers feast on free Facebook tools, shun ads [Reuters]

• Luxe brands register for domain names [WWD]

Digital snippets: Burberry, Badgley Mischka, Rebecca Minkoff, Mr Porter

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry’s Angela Ahrendts: high tech’s fashion model [Fortune]

• Badgley Mischka teams up with Bergdorfs to preview resort collection on Pinterest [NY Times]

• Rebecca Minkoff credits Instagram with 100% spring shoe sale growth (as pictured) [Luxury Daily]

• Mr Porter and TV show ‘Suits’ team up for digital fashion experience [Mashable]

• Moda Operandi raises $36m, expands from pre-commerce to e-commerce [BoF]

• How shopping and fashion apps are taking over Facebook [Venture Beat]

• To pay or not to pay: a closer look at the business of blogging [WWD]