“The recession was the best thing that ever happened to the fashion industry. A lot of what was going on before the recession felt very formulaic… [It] was a great opportunity to get a bit more aggressive and dip your toe into digital or something nontraditional,” Richard Christiansen, founder-creative director of Chandelier Creative.
As quoted in a piece by Advertising Age looking at how boutique agencies are helping make high-end brands more approachable through digital. A month old, but well worth a read.
