Digital snippets: Burberry, Uniqlo, Jaeger, Rebecca Minkoff, Reebok, Asos, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry fetes digital at Chicago flagship opening (as pictured) [Mashable]

• Uniqlo partners with GIF artists for holiday campaign [PSFK]

• Jaeger’s new website let down by drab colour scheme [Econsultancy]

• Rebecca Minkoff unveils new site [WWD]

• Reebok edits and refines its social media footprint [AdAge]

• Asos maintains heady rate of sales growth, Q1 up 30% to £165.8m [Reuters]

• Target CMO: content and mobile matters more than campaigns [BrandChannel]

• How eBay became a fast-fashion graveyard [The Cut]

• Five years in and profitable, Gilt refocuses on new leadership, an IPO in 2013 and more [TechCrunch]

• Co-creation: the real social media revolution [Harvard Business Review]

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

• Macy’s CEO sees stores borrowing ideas from online [Reuters]

• Digital tools boost in-store service [WWD]

• Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]

• Gilt Groupe founders discuss the future of commerce [AdWeek]

• Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]

• Sephora’s smart social and digital makeover [Forbes]

• Reebok partners with PeerIndex for social giveaway [Marketing Magazine]

• Christian Louboutin eyes digital innovations [NY Daily News]