Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]

• Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]

• Michael Kors lauded for digital desire: report [LuxuryDaily]

• Why Chanel won’t be available online any time soon [Telegraph Fashion]

• Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]

• Littlewoods to mount live Facebook TV gadget show [Marketing Magazine]

• Chopard launches e-commerce in the US [CPP-Luxury]

• Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]

• Business of Fashion reaches 500,000 followers on Twitter [BoF]

• Menswear e-tailers peddle salvation in a box [BloombergBusinessweek]

• Consumers turn to social media for customer service [WWD]

Topshop launches reviews

Topshop has added a review function to its product pages, enabling consumers to say what they think about each and every item.

“We want to know what you think!” says the promo email. “Whether you love your latest pieces or think there’s something we could improve on, write a review to tell us and others all about it.”

Such a straightforward add-on, but one that could make an enormous difference to purchase decisions. Knowing that an item fits in a certain way or that the fabric is of a certain quality from someone else who has bought it makes perfect sense in this increasingly social world.

Admittedly it makes Topshop all that much more transparent, a tough, but therefore quite respected decision, no? Win win all-round I say.

The retailer is also offering a prize draw for those that get involved, with nine goodie bags worth £180 up for grabs.