The June issue of Tatler magazine features an augmented reality cover that when activated provides additional exclusive content in celebration of the Queen’s Diamond Jubilee.
Made possible with AR app Zappar, the initiative sees a series of fun add-ons, such as being able to dress like the Queen, picture your friends wearing the Crown Jewels and even sit with a virtual version of the monarch’s famous corgi.
Kate Reardon, editor at the Condé Nast-owned title , said: “Not only can you try on the Crown Jewels, but our regal corgi cover star comes to life. How thrilling is that?” Check out the Tatler team experimenting with the app themselves, here.
The images are also shareable over social networking sites including Facebook and Twitter.
This is not the first time Tatler has launched an AR issue, the magazine previously worked with Holition to enable readers to try on luxury jewellery from designers including Cartier and De Beers.
You might also be interested in: Harrods launches Pinterest contest for Queen’s Diamond Jubilee windows
The wedding of Prince William and Kate Middleton is set to be streamed live on YouTube via an official royal channel.
Over four hours of filming will capture the affair on April 29, incorporating the church service, the procession and the couple’s kiss on the balcony of Buckingham Palace as husband and wife. The feed will come in from the BBC, but will not feature the broadcaster’s commentary.
“Staff at Clarence House and St James’s Palace will provide a live commentary with historical information, interesting links, additional photographs and video footage as well as an integrated Twitter feed,” said the palace in a statement.
There will also be a live multimedia blog from royal officials, while fans are invited to submit their own video of congratulations to the couple for an official “wedding book”.
Other interactive ways to follow the event include through the @ClarenceHouse Twitter feed, the www.officialroyalwedding2011.org website, and the British Monarchy Facebook page. The official Twitter hashtag will be #rw2011.
A total of 2bn people are expected to watch the event across the world. The question really though is how many seconds it will take for news of the dress designer to go global…?!
See the invite to the live-stream, here:
And if you really want a giggle, check out T-Mobile’s celebration of the day, with it’s Royal Wedding Dance video complete with a host of amusing lookalikes, here: