All the winners from the 2013 Fashion 2.0 Awards

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating the best in communications strategies across digital media platforms.

Voted for by the public, the event also saw Jacobs taking the best Facebook title. Saks Fifth Avenue won two awards too: best blog by a fashion brand, and best website.

DKNY was named best Twitter for the fourth year in a row, while the Fashion 2.0 visionary award was presented to Rent the Runway founders Jennifer Hyman and Jenny Fleiss in acknowledgment of their “achievements in disrupting the retail industry and democratizing luxury fashion”.

Here’s the full list:

• Best Twitter: @DKNY
• Best Facebook: Marc Jacobs
• Best Pinterest (new category): Anthropologie
• Best blog by a fashion brand: Saks POV
• Best website: Saks Fifth Avenue
• Best mobile app: Gilt on the Go
• Best online video: DVF Through Glass (as below)
• Best fashion start-up: Of a Kind
• Top innovator: Marc Jacobs
• Fashion 2.0 visionary award: Rent the Runway

Pic courtesy of Patrick McMullan

The fashion brands already on Google+

H&M on Google+

So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether companies should actually get involved or not.

But while we’ve been talking about it; others have been doing it, the fashion industry included.

According to Google’s blogpost announcing ‘Pages’ officially, Burberry, H&M and Macy’s were the first fashion partners.

In little over 24 hours however, numerous more have jumped on board. It’s a case of the usual suspects, and many of them don’t have any content on as yet, but here’s a list of some of them so far in anycase:

• ASOS
• Bergdorf Goodman
• Burberry
• Debenhams
• H&M
• Harrods
• Kate Spade
• Macy’s
• Marks & Spencer
• Net-a-Porter
• Saks Fifth Avenue
• Topshop Topman
• Uniqlo

Be sure to note how dynamic the Burberry and Kate Spade pages look with the animated gifs they’ve added, and check out the pictures below for some of the first posts:

Burberry's Christopher Bailey gave a video introduction to Google+ (click to watch)

ASOS jokes about how quiet things are on Google+

Macy's introduces its new Google+ page

Kate Spade uploads a new profile picture to its Google+ page

Uniqlo welcomes everyone to its new Google+ page

 

Have you found more? Please add them to the comments below…

 

Digital snippets: Steve Jobs, Lagerfeld, Saks, Macy’s, Anya Hindmarch, Club Monaco

It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:

• Steve Jobs: fashion inspiration [FT.com]

• Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]

• Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]

• Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]

• Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]

• Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]

• Club Monaco Facebook app creates kick ass fan experience [FashionablyMarketing.me]

• British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]

• Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]

• Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]

• Start-up Pose raises $3m; launches on Andriod, gives users widgets [FashionablyMarketing.me]

• How trade shows are adapting to the digital age [The Business of Fashion]

Digital snippets: Prada, Gucci, Saks Fifth Avenue, Ray Ban, Levi’s, Gap, Hunter, ASOS

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights:

 

• Prada’s autumn/winter 2011/12 campaign video by Steven Meisel (as above) [The Cut]

• Gucci’s new iPad app focuses on editorial [WWD]

• Saks Fifth Avenue to launch own flash sales site [Forbes]

• Ray Ban pushes new Flip Out sunglass line with kaleidoscope-themed integrated campaign [The Inspiration Room]

• Levi’s leads denim brands in Facebook ‘likes’ [WWD]

• Gap to release series of short documentary videos under “1969: L.A. and Beyond” heading [Associated Press]

• Hunter unveils country-themed tagging app [Creativity Online]

• ASOS launches iPad magazine app [New Media Age]

• British Vogue publishes DVD trend guide with September issue [Vogue.co.uk]

• New York Magazine’s The Cut launches iPad app for fashion week [The Cut]