Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

• Saks ups online content [WWD]

• Topman to launch online magazine [GQ]

• Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]

• Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]

• JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]

• House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]

• Figleaves links London Underground ads with mobile app [Media Week]

• Old Navy doles out deals to Shopkick app users [Venture Beat]

• Flash sales site Vente-Privée launches in US [Market Watch]

• New York Times launches iPad app for fashion and style content [WWD]

• How leading fashion brands are embracing online video [Mashable]

Digital snippets: Steve Jobs, Lagerfeld, Saks, Macy’s, Anya Hindmarch, Club Monaco

It’s been a mega busy couple of weeks in the fashion and digital space, so here’s a (larger than usual) round up of some of the best stories:

• Steve Jobs: fashion inspiration [FT.com]

• Karl Lagerfeld to launch accessible womenswear line exclusively with Net-a-Porter [Reuters]

• Saks Fifth Avenue unveils shoe-themed Tumblr blog based on “floor so big that it has its own zip code” (as pictured), partners with The Man Repeller [Tumblr]

• Macy’s mBlog offers insider access to fashion, beauty, home and lifestyle news and trends [WWD]

• Anya Hindmarch launching bespoke website, allowing customers to personalise leather goods, diaries and handbags [L2 Blog]

• Jonathan Saunders and Richard Nicoll join Twitter [Vogue.com]

• Club Monaco Facebook app creates kick ass fan experience [FashionablyMarketing.me]

• British Vogue and Net-a-Porter team up on dedicated autumn/winter 2011/12 microsite [Vogue.com]

• Italian Vogue releasing its own version of Wikipedia, Vogue Encyclo [The Cut]

• Interview: A Shaded View on Fashion Film Grand Prize winner, Elisha Leverock-Smith [Dazed Digital]

• Start-up Pose raises $3m; launches on Andriod, gives users widgets [FashionablyMarketing.me]

• How trade shows are adapting to the digital age [The Business of Fashion]