Digital snippets: Nike, Bloomingdale’s, Michael Kors, Marc Jacobs, Armani, Sephora

A round-up of stories from around the web surrounding all things fashion and digital over the past week:

• Holographic ad gives live demo of Nike shoes on the street [PSFK]

• Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

• Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

• Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

• Armani touts brand personality in latest Frames of Life eyewear campaign [Luxury Daily]

• How Sephora differentiates in digital [Digiday]

• The Business of Fashion is nominated for a Webby Award [BoF]

• This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

• Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]

• Menswear e-tailer FreshCotton creates drug cookbook to promote Stüssy’s spring line [Campaign]

• Fashion e-commerce flowers in the Middle East [BoF]

• Japanese luxury market evolves to keep up with digital generation [Japan Daily Press]

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

• Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]

• Donna Karan launches new celebrity dressing app (as pictured) [WWD]

• Chanel strengthens digital brand experience via site relaunch [Luxury Daily]

• Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]

• Sephora wins digital innovator award in prestige category [WWD]

• Dream memes: fashion gets funny in 2012 [Fashionologie]

• The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]

• Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]

• Shopping sites open brick and mortar stores [NY Times]

• Retail display plays product demo when customers select various items [PSFK]

• How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]

Digital snippets: Alexander Wang, Sephora, Moschino, YSL, eBay, Goertz, FIT

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Azealia Banks fronts new T by Alexander Wang campaign (as above) [JustJared]

• Sephora expands digital palette with Pantone color-matching technology [BrandChannel]

• Coming soon: Moschino’s Gennarino bear iPhone cover [DisneyRollerGirl]

• Facebook commenters horrified by the new Saint Laurent Paris logo [CutBlog]

• eBay partners with British Fashion Council to support emerging design talent [Marketing]

• German footwear e-tailer Goertz launches AR-enabled shoe fitting installation [DigitalBuzzBlog]

• FIT museum expands virtual collection [Fashion Notes]

• Debating fashion week’s role in the digital age [Style.com]

• Op-Ed: What’s fit for print in the digital age? [BoF]

• How the web made us a nation of designer fashion bargain hunters [The Independent]

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

• Macy’s CEO sees stores borrowing ideas from online [Reuters]

• Digital tools boost in-store service [WWD]

• Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]

• Gilt Groupe founders discuss the future of commerce [AdWeek]

• Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]

• Sephora’s smart social and digital makeover [Forbes]

• Reebok partners with PeerIndex for social giveaway [Marketing Magazine]

• Christian Louboutin eyes digital innovations [NY Daily News]

Digital snippets: Olsens and Anna Wintour, Vogue, Guess, Sephora, NYFW

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• The Olsen twins and Anna Wintour feature in QR code artwork (as pictured) [Mashable]

• Vogue launches social media panel of 1,000 “influential” women as platform for advertisers [AdWeek]

• Guess among brands adopting new technology that allows integration of own consumer information with Facebook’s ‘social graph’ user database [Brand Republic]

• Beauty retailer Sephora unveils iPhone and iPad app [The Independent]

• New York Fashion Week documentary premieres [Racked]

• Facebook commerce in detail [Fashion’s Collective]