Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]

• Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]

• Westfield pits East against West in social media Olympics campaign [Campaign]

• Nike to run real-time Olympics Twitter ads [The Drum]

• Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]

• Ikea’s 2013 catalogue goes interactive [BrandChannel]

• Why Stylecaster changed its site [Fashion's Collective]

• Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]

• B2B fashion sites on the rise [WWD]

• Spoonflower lets users design and sell own custom fabric [TechCrunch]

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]

• Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]

• Nike’s interactive ad challenges viewers to find secret content [PSFK]

• Michael Kors opens new store via email, social video invite [Luxury Daily]

• Dove seeks ‘brand love’ with strategic shift to Facebook [Marketing Magazine]

• Target rolls out Shopkick app [BrandChannel]

• E-commerce in China: how the world’s biggest market buys online [Mashable]

• Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

• IFB launches interactive Instagram campaign for summer [FashionablyMarketing.Me]

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

• Saks ups online content [WWD]

• Topman to launch online magazine [GQ]

• Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]

• Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]

• JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]

• House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]

• Figleaves links London Underground ads with mobile app [Media Week]

• Old Navy doles out deals to Shopkick app users [Venture Beat]

• Flash sales site Vente-Privée launches in US [Market Watch]

• New York Times launches iPad app for fashion and style content [WWD]

• How leading fashion brands are embracing online video [Mashable]

Digital snippets: Stella McCartney, Chanel, Express, Nowness, Amazon, Shopkick

Triathlete Holly Avil for Stella McCartney's adidas Team GB collection

Some more great stories from around the web surrounding all things fashion and digital this week:

• Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection shoot [VogueTV]

• Chanel joins list of luxury advertisers on online video service Hulu [Luxury Daily]

• US fashion retailer Express begins selling entire catalog on Facebook [Mashable]

• Nowness.com wins in Webby Awards fashion category [The Webby Awards]

• Amazon launches fashion site MyHabit.com to compete with flash sales services including Gilt Groupe and Vente Privée [All Things D]

• Location-based shopping app Shopkick partners with Crate and Barrel [Mashable]