Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen

A round-up of recent stories from around the web surrounding all things fashion and digital:

• Is a Yahoo-owned Tumblr more attractive to brands? [AdAge]

• Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag]

• Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl]

• Keira Knightley stars as Coco Chanel for new Karl Lagerfeld film, Once Upon a Time [Fashionologie]

• Video takes aim at Abercrombie & Fitch for “exclusionary” policy, spurs homeless campaign [Hollywood Reporter]

• Alexander McQueen and McQ websites get new look [WWD]

• Why Victoria’s Secret and Burberry win in social media — and other fashion brands fail [Business Insider]

• The seven species of social commerce [Mashable]

• YouTube jumps into retail with shoppable videos for brand channels, first client is Unilever’s Tresemmé [BrandChannel]

• Wearable technology market set to explode, could reach $50 billion, says Credit Suisse [BoF]

Lyst turns to Google Plus for backstage Hangouts with key influencers during NYFW

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season.

The initiative will see pre-show video interviews taking place with influential editors, bloggers and the designers themselves at the venue, while seven other people invited by the platform connect in remotely and ask their own questions.

Fans will be able to watch the Hangouts as they happen live on YouTube, as well as send in questions in advance to be asked by the host.

The first one will take place tomorrow, Friday, September 7, with the Rebecca Minkoff show at 3pm. Hosted by Teen Vogue’s Eva Chen, the coverage will see interviews with Rebecca, as well as with the hair and make-up artists behind-the-scenes.

On Saturday, September 8, the Tibi show will include an interview with blogger Leandra Medine of The Man Repeller.

“Google+ is becoming a great place for people who are passionate about fashion to meet, share style tips and promote new brands. We’ve been impressed and excited by the ways Lyst is using Google+ to connect with fashion enthusiasts and build a global fan base by the hundreds of thousands,” said a Google representative.

After each of the shows, Lyst will send out the video along with a collection on the site of the favorite looks from the influencers interviewed.

Meanwhile, Lyst has also invited Nina Garcia and Olivia Palermo to broadcast their favourite looks live from the runway. This “Live Lysting” program will see them both share their top items with their followers on the platform.

As individuals add them to their own lists, they guarantee an alert will reach them as soon as that item comes into stock in any store worldwide. This runway tracking tool was launched by Lyst a year ago.

“Lyst is all about letting people craft their own fashion experience by following their favorite brands and influencers – in Nina and Oliva, we’ve got two of the industries most exciting curators for our users to follow,” said Chris Morton, CEO of Lyst.

Digital snippets: Dior, YSL, Ralph Lauren, Zara, Lyst

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Backstage Dior video shows one million flowers being installed at couture show (as above) [Fashionista]

• YSL launches eyeshadow palette inspired by Facebook [Kiss and Makeup]

• Ralph Lauren organises Facebook send-off for Olympic athletes [Mashable]

• Zara to open Chinese internet store in September 2012 [China Retail News]

• Social commerce platform Lyst secures $5m funding [TheNextWeb]

• KCD and Spring form partnership for global fashion communications, will help brands navigate complex new media landscape [WWD]

• Designer uses Photoshop and textile software program to knit medical images into high fashion [The Atlantic]

Lyst launches sales alerts for Pinterest

Social commerce platform, Lyst, is aiming to make Pinterest all the more useful for its users by sending out notifications whenever items on their boards go on sale.

By connecting Pinterest to their Lyst accounts, consumers will be able to receive instant sale alerts on all the products they’ve either pinned or repined from the hundreds of retailers Lyst partners with worldwide.

“Pinterest is a great way for people to save and share items they want, but until now there’s been no easy way for them to know when those items go on sale” said Lyst’s CEO, Chris Morton. “By solving this problem, we’ve made Pinterest even more useful for its users.”

Given the success of Pinterest for retailers so far, the result should help push more sales for Lyst, as well as its partners.

Read more about Lyst, here: From fashion curation to faux shopping with Lyst