Digital snippets: Stella McCartney, Vogue’s Online Fashion Week, American Apparel, JC Penney

Some more great stories from around the web surrounding all things fashion and digital this week:

Stella McCartney's autumn/winter 2011/12 campaign

• Stella McCartney ups social activity with new website, second edition iPad app and ad campaign preview [WWD]

• UK Vogue to follow up Fashion’s Night In with Online Fashion Week this December [Vogue.co.uk]

• American Apparel to launch eBay store [Nasdaq]

• JC Penney introduces “Haul Nation” for teens to blog about fashion [Social Times]

• Project Runway fans vote for designers on Twitter [Mashable]

• Start-up Ave23.com looks to change fashion search engines with visual intelligence technology [WWD]

I’m now away for 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

Digital snippets: Stella McCartney, Chanel, Express, Nowness, Amazon, Shopkick

Triathlete Holly Avil for Stella McCartney's adidas Team GB collection

Some more great stories from around the web surrounding all things fashion and digital this week:

• Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection shoot [VogueTV]

• Chanel joins list of luxury advertisers on online video service Hulu [Luxury Daily]

• US fashion retailer Express begins selling entire catalog on Facebook [Mashable]

• Nowness.com wins in Webby Awards fashion category [The Webby Awards]

• Amazon launches fashion site MyHabit.com to compete with flash sales services including Gilt Groupe and Vente Privée [All Things D]

• Location-based shopping app Shopkick partners with Crate and Barrel [Mashable]