Topshop has released a very cute stop-motion video short to promote its spring/summer 2013 nail colours.
Created by brother and sister filmmaking duo Sadie and Joe Williams, it brings to life a series of nail varnish pots, painted nails and even emery boards.
“Dancing nails in sizzling new season colours as well as statement glittery shades will transport you somewhere tropical!” reads the write-up. Watch it below…
Another great stop motion film from London-based illustrator Quentin Jones, this time for Kenzo’s pre-fall 2012 collection.
Frenetic but fantastic, the spot is a mish mash of collage work playing with the letters that spell out Kenzo, as well as a number of sporty props and accessories including hoops, ribbons and scaffolding to climb on.
It was shot in a warehouse in East London, and then digitally layered with handmade moving elements and frames of the models, Jones explained in an interview on the brand’s blog.
“It is kind of like sewing together different visual ingredients over a timeline,” she added.
On the role film plays in fashion, she said: “I think film allows a brand to create a moment of escapism into a world of their vision and personality. If they are successful, the audience gets to experience what it means to ‘live’ that label from their desk or bed. They need to be entertaining to capture new audiences, and not just pretty moving images.”
She referred to Stephanie Di Giusto’s Le bel été for Vanessa Bruno, and Barnaby Roper’s Iris for Nowness as two of her personal favourites.
Jones was also behind the Victoria by Victoria Beckham video for spring/summer 2012.
Below are some of the behind-the-scenes images from the Kenzo film:
