Capturing #SXSW Interactive’s fashion crowd

Hundreds of individuals can be spotted out and about during SXSW toting hefty cameras, ready at any moment to snap the über eccentric crowd for their various street style blogs…

During the music portion of the festival that is.

During Interactive, it’s somewhat of a different affair. The nerds are in town, an estimated 28,000 of them, and the style bloggers don’t so much follow. But there is a little bit of fashion hanging around in there too. Honest!

So as a little bit of a joke, my dear friend Sarah Owen captured some of them for me during Monday’s Fashion Brain Bar, thrown by Fashion’s Collective.

The best thing about the resulting mini gallery below, is it epitomises Fashion & Mash, each of those featured working at the very crossroads of designer and digital for the likes of Net-a-Porter, Burberry, Calvin Klein, Donna Karan, Aritzia, WGSN, Moving Image & Content and the aforementioned Fashion’s Collective. There is also, of course, the lovely Cannon Hodge from Bergdorf Goodman, and Aliza Licht, better known as DKNY PR Girl, in there too.

SXSW is all about what’s next; in our industry, these are some of the people really paving the way…

More insight to follow from the festival keynotes and panels soon…

Digital snippets: Burberry, Dior, Dolce & Gabbana, Ralph Lauren, Proenza Schouler

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Burberry opens digitally integrated store in London (as pictured) [Mashable]

• Marion Cotillard presents Lady Dior web documentary [Harper's Bazaar]

• Marie Claire claims UK first with Dolce & Gabbana video ad in October issue [Media Week]

• Ralph Lauren previews SS13 accessories collection on Instagram [WWD]

• Proenza Schouler’s spring collection was inspired by Tumblr [Refinery 29]

• Uniqlo promotes San Fran store with interactive experience starring YouTube cat Maru [TheInspirationRoom]

• Zappos crunches Pinterest data to suggest tailored purchase recommendations [Contagious]

• New York Fashion Week street style is often a billboard for brands [NY Times]

• These virtual models could be the future of online shopping [Business Insider]

Digital snippets: Jimmy Choo, Uniqlo, Nike, Michael Kors, Dolce & Gabbana, Amazon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Digital scorecard: Jimmy Choo 24:7 Stylemakers [BoF]

• Uniqlo bids you good morning with new social app (as video above) [Co.Create]

• Nike marketing boss attacks ‘old’ approach to social media [Marketing Magazine]

• How Michael Kors drives engagement thru mobile-friendly Facebook apps [Fashion's Collective]

• The New York Times expanding street style coverage [WWD]

• Dolce & Gabbana presents new eyewear collection with silent short film [Luxury Daily]

• How to reach the digital affluent male [Luxury Society]

• Amazon leaps into high end of the fashion pool [NY Times]

• The Bottom Line: Pinterest vs Facebook [BoF]

• Styku: how Microsoft’s Kinect could replace your tailor [Fast Company]

• Digital IQ Index: Brazil, Russia, India [L2 Think Tank]

Michael Kors launches Bag Alert Facebook campaign

Michael Kors has launched a Facebook campaign featuring established street-style bloggers capturing real women they see carrying Michael Kors bags.

“Bag Alert” will see different bloggers’ work posted for one week at a time, through the end of 2011. Fans can then vote on their favourite photos to be in with the chance of winning a bag from the designer’s holiday collection.

“Social media is now part of our brand’s DNA,” says Michael Kors. “It’s a way to communicate directly with our consumers, to let them know how much their opinions matter to us and to keep moving the needle forward in our interaction with them on every possible platform. And of course this is a fabulous way to see how all of these chic real women incorporate Michael Kors into their own style.”

The blogger with the most popular photo at the end of the initiative will receive a cash donation to a charity, and be featured on the brand’s editorial platform, Destination Kors, in 2012.