There’s a great interview with Carine Roitfeld, post her departure as editor-in-chief of Paris Vogue, by Dirk Standen as part of the Future of Fashion series over at Style.com,
“A lot of things have changed, and when you’re working you don’t see all these things changing. But when you stop, you can see it. You have to understand the new way of working with fashion,” she said.
Inevitably, she referred to the internet…
“Everything is going so quick now with the Internet, with the blogs. It’s very important. There are two possibilities; either you go very quick to the Internet or you go to magazines and you make it like a collector’s item. [I still think] it’s very normal to have all these fashion weeks and to go to all these shows. Can you show them through movies? I don’t think this is possible. It’s very exciting to be at the runway, to hear the music, to feel the atmosphere, to feel what people like or don’t like. Even if there are too many shows—I would love if there were less shows—I think we have to live with the shows. But after, maybe there is another way to make fashion stories.”
Having said that, she was fairly pro Tom Ford’s exclusivity strategy:
“I think it was very smart of him, just 100 journalists in his shop, and he was talking about each model and he had a sense of humor, so you see a lot of people laughing, which is fun… He did totally the contrary of everyone else and he made a big buzz, a big excitement. I think it was good not to see the [clothes] afterwards immediately on the blogs. For the editors, you feel more VIP, and it makes the buzz bigger and everyone knows about the Tom Ford collection. And really nothing came out. It was very controlled.”
Read the full interview, here.
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Tags: blogs, Carine Roitfeld, digital, fashion, New York, Style.com, Tom Ford, video
