Digital snippets: Burberry, Nicola Formichetti, Ralph Lauren, StyleMint, H&M

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

• Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]

• Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]

• Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]

• Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]

• H&M launches e-commerce in US via Elle.com [WWD]

• Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]

• Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]

• Facebook pulls daily deals service [Media Week]

Behind-the-scenes at Olsen twins’ StyleMint

The launch of Mary-Kate and Ashley Olsen’s new e-commerce site StyleMint is proving ever closer with the unveiling of a behind-the-scenes video from its first photoshoot in Brooklyn.

Watch it here:

And read more about the social strategy at camp Olsen, here.